When launching a new product‚ it is better to pursue a brand extension strategy‚ than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”‚ and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”‚ which means to launch a new product
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on a daily basis‚ not to mention the thrill of solving a customer’s problem. In Richard Branson’s case‚ he has had the satisfaction of creating around 300 of his own business’‚ most of which are linked directly or indirectly to his major business Virgin. But he’s still had the thrill of creating his own brand and I think will continue to do so until he finally leaves earth. The important thing about creation is that it is yours‚ others may have helped to make it a reality but as soon as you’ve thought
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Virgin Group Virgin group is one of the leading international investment group and one of the famous and respected brands in the world. The founder that is Sir Richard Branson has successfully grow his company business in sectors ranging from mobile telephony‚ travel‚holiday‚ leisure‚ services‚ music‚ financial and health & wellness. Their group have employ more than 50‚000 people around the world and their services are provided over 50 countries. Every manager of their group have four management
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1. Describe the culture of Virgin group by seven dimension of organization culture. Organizational culture has been described as the shared values‚ principles‚ traditions‚ and ways of doing things that influence the way organizational members act. Actually‚ it can divided seven dimension of organizational culture which are attention to detail‚ outcome orientation‚ people orientation‚ team orientation‚ aggressiveness‚ stability and innovation and risk taking‚ and now I will use these seven dimensions
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Synergetic Solutions Inc. Amy R. Simmons COM - 530 Communications for Accountants November 26‚ 2012 Dr. Ed Wirth Synergetic Solutions Synergetic Solutions Inc. is a system integration company that has secured a network design order worth $1.2 million with the possibility of $5 million more in the works (University of Phoenix‚ 2012). Synergetic has five locations on the East coast and employees 300 people‚ most of them being in sales and service departments (University of Phoenix‚ 2012)
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failure. They quickly recover their sense of efficacy after failures or setbacks." That explains the fact that Branson dropped out of school and continued to pursue his entrepreneurial interest. His next venture was a discount music business called Virgin Records. Another characteristic was high self-esteem‚ "what our unconscious believes to be true about how worthy‚ lovable‚ valuable and capable we are. In other words‚ our self-esteem is very dependent on factors within our environment. It is formed
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SWOT Analysis of Virgin Group 1. STRENGTHS Strong brand name. Experienced in two different kinds of distribution - Stationary trade - Mail ordering Location. - Geopolitical position is good for business. Co-existence in the region of 2 seaports and an international airport with direct possibility of export. - Variety of exports possibilities. Large land resources. - Existence of a powerful technical basis and building firms. Ecologically clean environment. - > 100
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In organization Synergy becomes very important. Take an organization of your choice and bring out the importance of Synergy in making the organization more productive. Synergy means that the whole is greater than the sum of its parts. In organizational terms‚ synergy means that as separate departments within an organization cooperate and interact‚ they become more productive than if each were to act in segregation. The concept of synergy is resulting from the systems approach in which the management
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ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY ‘CREATING VALUE IN THE MULTIBUSINESS COMPANY’. ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY ‘IN RELATION TO PARENTING STRATEGY‚ THEORY by GOOLD & FROM COMPETITIVE ADVANTAGE TO CORPORATE STRATEGY by M.PORTER’ ASSIGNMENT ; COURSE ; NAME ; STUDENT NUMBER ; DUE DATE ; 01 MBL 93D-U REFILOE MOKEBE 72542683 08 MAY 2012 MBL93D-U CORPORATE STRATEGIC MANAGEMENT Page ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY Contents 1. INTRODUCTION.............
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competitive advantage. Due to the variety of features of the iPhone and other products‚ Apple can find synergy in similar features between different products and thus a matrix structure should be optimal. First‚ it is easy to see that a functional structure would not be efficient for Apple. The functional structure is designed for a firm with one or closely related products‚ where different functions can group together. With so many products and services Apple offers‚ it would be impossible to separate
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