Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First‚ lets look at it’s the product element. The younger demographic is more open to new things like text messaging‚ downloading information from their phones‚ ring tones‚ faceplates‚ graphics‚ having access to popular entertainment on their phone‚ etc. For younger people‚ phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs‚ Virgin Mobile
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Problem Statement Virgin Mobil is venturing into the US market and their launch date is July 2002. The company’s goal is to have one million total subscribers by the end of the first year and three million by year four. In order to achieve their goals‚ the company has to come up with a competitive pricing strategy to attract and retain customers in an already mature market. Recommended course of action Despite a mature US market‚ the cellular service industry has a market penetration of only
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Virgin Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become “Offering a First Class service at less than First Class fares”. In which Virgin Atlantic is offering high quality at a low cost‚ which keeps them in the middle and not profitable. It seems that Virgin Atlantic did not take into account that offering a premium service as they were would come at a premium cost for them and when throwing in low cost fares into the mix they
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Generative Reasoning Perspective ………... 15 4.3 Strengths and weaknesses of Rational Reasoning Perspective …………... 17 4.4 SWOT analysis based on Virgin Group ………………………………….. 18 5. Conclusion ………..…………………………………………………………………… 23 6. References …………………………………………………………………………….. 24 1) INTRODUCTION This article is a group assignment submitted in part fulfillment of the requirements for GM512 Business Policy and Strategic Management‚ which is a core module contained in the curriculum
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A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their
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.....................11 8. Appendices…………………………………………………………………………….12 9. Biography/References………………………………..………………………………13 1. Executive Summary Virgin Atlantic is one of the leading luxury airlines in the world and is a part of the Virgin group. With Sir Richard Branson being the CEO and the face of the company‚ Virgin has become a household name in both the United Kingdom and United States. Branson’s charismatic personality attracts mass amounts of media attention which has helped
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Executive summary Virgin Australia is a well known Industry Airline all through the world. In this report I will explain about an analysis of Virgin ’s present position and to focus the conduct of the industry regarding whether it is performing above or beneath desire. On the foundation of this analysis‚ suggestions are suggested to help the organization with answers for help to avoid failure if such circumstance was to happen. The report is structure as takes after: In the first area I will
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Virgin mobile Failure in Indian Market Introduction Virgin‚ a leading branded venture capital organization‚ is one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson‚ the virgin group has gone on to grow very successful businesses in sectors ranging from mobile telephony‚ to transportation ‚travel‚financial services‚leisure‚music‚holidays‚publishing and retailing. Virgin has created more than 200 branded companies worldwide employing approximately 50000
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Virgin Atlantic Airways‚ founded in 1984‚ has grown rapidly to become one of the UK’s largest airline carriers and now serves 31 destinations worldwide. Well known for pioneering many service innovations and setting new standards for the airline industry‚ Virgin Atlantic continues to expand. But despite their growth the airline still remains customer focused‚ with an emphasis on value for money‚ unique offerings and high quality service. http://www.capitalcapture.com/Libraries/Documents/CC_CaseStudy_VirginAtlantic
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I. EXECUTIVE SUMMARY Virgin stands as an example of the benefits and success to be derived when top management realise that simply managing people is not sufficient‚ but investing in the human element that is responsible for all aspects of the operations‚ will reap tangible rewards. Virgin approach recognised that human resource management should not just be approached from a series of procedures‚ polices and systems but should be balanced with a keen interest in the people of the organisation
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