1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ’Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
Premium Virgin Group Richard Branson Virgin Atlantic Airways
situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines‚ which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have been in bitter rivalry ever since Virgins inception
Premium Richard Branson Virgin Atlantic Airways British Airways
Shelley Mantei vixendoll_13@hotmail.com Virgin: Branding Culture Subject: Virgin Group Ltd. Sir Richard Branson started with a student magazine and a mail order record company in 1971. His Virgin empire is now comprised of over 200 companies [Fig.3] and spans three continents. Not only is Virgin one of Britain ’s most respected brands‚ but it is also becoming an international superbrand. They are involved in planes‚ trains‚ finance‚ soft drinks‚ music‚ mobile phones‚ holidays‚ cars‚ wines
Premium Virgin Group Richard Branson
History of the Miraculous Apparition of the Virgin of Guadalupe In the year 1531‚ early in the month of December a miracle happened in Tepeyacac‚ it was said that the miracle illustrious Virgin‚ Blessed Mary‚ Mother of God‚ Our Lady‚ appeared to a man named Juan Diego. He was a humble Indian who lived in Quahutítlan but was from Tlatilolco. The way the author narrates the beginning of the story is really good. He uses a really sincere tone that makes the story look real and really respectful
Premium Religion Our Lady of Guadalupe Mexico City
The Vladimir Virgin is an icon painting that was created sometime within the late 11th century and early 12th century. It is painted with tempera and originally on a wood panel approximately 30.5"x21". It was probably painted by a Constantinople artist. Although‚ the faces of this painting are its original materials‚ the consequences of being held as an icon took its toll on this painting causing the need for it to be repainted quite often by different artists. You can see the love and passion
Premium Mary Jesus Blessed Virgin Mary
known as the Renaissance. Altarpieces were crafted for religious purposes and served as individual or communal devotional pieces. They commonly depicted scenes from classical antiquity. Neri di Bicci’s first important commission‚ The Assumption of the Virgin (1455-1456)‚ was an Italian altarpiece. It is composed of numerous recurring forms and lines that serve to unify the composition. This results in the spiritual bridge between the divine and the natural world. The altarpiece was commissioned for the
Premium Renaissance Florence Italy
2/26/04 Art History Fra Carnevale’s Presentation of the Virgin in the Temple The Museum of Fine Arts in Boston contains some of the greatest treasures of the Italian Renaissance‚ and not least among these is Presentation of the Virgin in the Temple‚ painted in 1467 by Bartolomeo d. Giovanni Corradini‚ better known as Fra Carnevale. This Urbinian painter and architect produced some of the greatest architectural paintings of the early Renaissance‚ and his techniques expressed an interest in
Premium Mary Blessed Virgin Mary The Passion of the Christ
1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ‘Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
Premium Virgin Group Richard Branson Virgin Atlantic Airways
PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
Premium Virgin Media Mobile phone Cable television
TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
Premium British Airways Air New Zealand Virgin Atlantic Airways