Virgin Mobile USA: Pricing for the very first time Executive Summary Virgin is one of the world’s most recognized and respected brands. The company was established by Sir Richard Branson in 1970 and has been expanded into different areas such as travel‚ entertainment and lifestyle. Dan Schulman was appointed as CEO of Virgin Mobile USA in 2001‚ with 18 years experiences in telecom industry‚ Dan was confident that he would help Virgin to achieve 1 million subscribers by the end of first
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strengths and opportunities on which the company needs to capitalise to create a ‘distinguishing edge’. Also‚ it is useful to see the weaknesses and threats which can challenge the competitive position of the firm. Figure 2: SWOT analysis of the Virgin Group of Companies STRENGTHS Value of the global brand Reputation Network of global contacts in a range of industries Value creation ability Innovation and marketing know-how in generating ideas and driving business Positive and admired public
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DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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1 Virgin Group’s mission and values The Virgin group comprises is composed by over 200 companies with more than 25‚000 employees worldwide. It has revenues of about 7 billion‚ and has become one of the world’s top 50 brands. Although there is no official mission‚ we can infer that by the company statements throughout the years: Be the shopper victor‚ by delivering brand values‚ which are: value for currency‚ superior quality‚ dazzling customer
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Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated‚ as it has reached maturity‚ is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure
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Probable Causes of the Virgin Suicides Suicide is a sensitive issue in American society because it carries many negative connotations and has a lasting result on surviving members of the community. The victim’s family and friends will have a tough time during the grieving process since the causes of suicide are usually hard to identity and address. The film “The Virgin Suicides” portray an emotionally torn family after the youngest sister commits suicide that leads to national attention. The family
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Oppression lead to a dead-end When writing about a topic as complex and personal as suicide‚ it is easy to get lost in banalities. In The Virgin Suicides‚ Jeffrey Eugenides manages to give life to the often misunderstood voice of the youth. Oppression leads to regression and the Lisbon family symbolizes that perfectly. Throughout the novel‚ the melancholy of teenage years takes an obscure path where the well known incomprehension of the youth years transforms into a gruesome/morbid tale that meets
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Problem statement The main challenge facing Virgin Atlantic Airlines is identifying and executing a strategy that will help it become a more profitable and established airline in the industry going forward. Virgin had an income loss of 14.5 M pounds in 1991-92‚ and a small profit of 0.4 M pounds in 1992-93(Exhibit 2). In contrast‚ British Airways had $297.7 M profit which is 3.19% of its total sales in 1992 (Exhibit 10). VAA has been pursuing a marketing strategy to serve all classes of passengers
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Flowers for Guadalupe Indeed‚ the Virgin of Guadalupe is highly esteemed among Mexicans. Mexican women venerate the Virgin Mary during their pilgrimage to the Virgin of Guadalupe basilica in the Mexico City. In the meantime‚ the Virgin of Guadalupe is associated with different miracles. In the lives of Mexican women the Virgin of Guadalupe plays varied roles. In fact‚ the Virgin of Guadalupe is considered as a transformative energy. To Mexican women she is the provider of strength‚ hope‚ and the
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Virgin Active is one of the largest health club businesses in the world‚ with over 170 clubs and more than 900‚000 members spread across the UK‚ Italy‚ Spain‚ Portugal and South Africa. Virgin Active is currently developing sites across Australia. The Virgin Active club located at 138 Bourke St‚ Melbourne officially opened in May 2009. Virgin Active opened its first Australian club in French’s Forest‚ Sydney in December 2008. Virgin Active offers convenient class times as well as fast classes for
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