(Wikipedia 2013) A brand’s "extendibility" depends on how strong consumer’s associations are to the brand’s values and goals. One typical example is Virgin Group‚ which was initially a record label that has extended its brand successfully many times; from transportation (aeroplanes‚ trains) to games stores and video stores such a Virgin Megastores and to mobile service provider. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote
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its size but because it’s not arranged properly. An other opinion was that we should divide our store in to sections and every section into iles and lanes and make a brochure to make it easier for the costumers to find what ever they want in this megastore. The final method that I used in my search was interview. Where I interviewed my president and v.p in work‚ the last manager of sales the costumers‚ the new people who wanted to work here. I got alot of information put
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used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. License to use IBS Mumbai for Sem I‚ class of 2014 115.249.252.231/casestudies/mumbai/FM0001.asp 1/12 6/27/12 IBS Case Studies Ó 2009‚ IBS Case Development Center. All rights reserved. To order copies‚ call +91-08417-236667/68 or write to IBS Case Development Center‚ IFHE Campus‚ Donthanapally‚ Sankarapally Road‚ Hyderabad
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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process Other problems: Infrequent appraisal and correction opportunity SITUATIONAL ANALYSIS --------------------------------------------------------------------------------------------------------------------------------------- Green-Valley Megastore is a business conglomerate having investments in variety of businesses‚ with retail shopping being one of them. It is designed on the concept of providing a perfect weekend getaway to the whole family in the form of shopping‚ food courts and entertainment
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Organisations may be made up of several divisions or business units. Therefore‚ when devising their strategies may well decide to adopt differing strategies – substantive growth‚ limited growth or retrenchment for different business units. a) Virgin is an example of a large and diverse organization. Describe conditions‚ which might lead them into adopting each of these three strategies. Growth in a business is described as the essence of entrepreneurship. During the organizational life
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headache & vomiting appear 10-15 days after. Not treated life threatening disrupts vital organs. * Bilharzias-caused parasitic worms into blood kidney failure. * Trachoma-caused parasites contaminated water lead blindness if untreated. CASESTUDY: Jakarta‚ Indonesia Problems: * Rapidly growing population‚ not enough resources reliable and safe everyone. * Large proportion drink contaminated water‚ vulnerable to disease. Salt water contaminate and makes worse especially shanty towns
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* Make sure and provide a good explanation about the event and why it came about. * Tie it to some economic principles. * Be funny or sarcastic. W * What kind of short run/long run effects did it create? * What coulda/shoulda been done to fix or stop it (if it was an adversYoue situation)? * Your prediction about future effects. There’s always going to be people to outmaneuver others (innovation) Perhaps mp3‚ mp4‚ mp5 * Was it sound econ? * Was there market
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V. Case Studies A New Blockbuster Image In the fall of 1993‚ Chairman H. Wayne Huizenga of Blockbuster faced a host of difficult decisions concerning the future of the company. Should he slow down the diversification of the company? Was his approach too scattered? A year earlier‚ in 1992‚ Blockbuster was merely a video-rental giant. Steps taken in the past months‚ however‚ had set Blockbuster on a course toward becoming a full-fledged entertainment company. But the steps taken were not without
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Competitor Analysis The fashion industry is one of the most fast-paced and fast-moving consumer sectors in the market‚ so it is no surprise that there are many companies who are competing against each other in terms of obtaining the most market shares. This industry also attracts numerous consumers who are style-conscious and are up to date with fashion and trends; therefore companies must continuously develop themselves in order to stand out and to be chosen by consumers. Our final project’s main
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