CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY Hans H. Bauer University of Mannheim hans.bauer@bwl.uni-mannheim.de Tina Reichardt University of Mannheim tina.reichardt@bwl.uni-mannheim.de Stuart J. Barnes University of East Anglia stuart.barnes@uea.ac.uk Marcus M. Neumann University of Mannheim marcus.neumann@bwl.uni-mannheim.de ABSTRACT With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the global
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ACKNOWLEDGEMENT INTRODUCTION Mobile phones‚ also known as cell phones or wireless phones‚ are hand-held phones with built-in antennas. Unlike home phones‚ cell phones can be carried from place to place with a minimum of fuss. This makes them a good choice for people who want to be in touch with other people even when they are away from the house. Cell phones are a vast improvement over the telecommunications technology of the past‚ and have become a necessity of modern life. As always‚ communication
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London‚ UK‚ 11th June 2012 Lycamobile UK gets the larger piece of the international mobile calls pie. Lycamobile‚ the global leader for low cost international mobile calls‚ affirms its position as the most used MVNO in the UK leading the way in brand awareness and usage according to research. Sample research conducted by YouGov revealed Lycamobile as the number one consumer brand for international mobile calls across the globe. In the research study conducted for Lycamobile it was established that
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RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND MOBILE BANKING ADOPTION IN PAKISTAN Abstract With the emergent of new technology especially mobile technology as given new direction with respect to its corporate usage. Mobile banking is one of new way of banking with the emerging technology adopted by banks around the globe. The purpose of this research is to identify the key factors of mobile technology adoption which influence customer satisfaction in Pakistan. Questionnaires are used to
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Mobile Computing Mobile Computing Mobile Computing is the ability to connect to the internet through a variety of wireless computing devices on the go. Mobile computing provides wireless transmission to access data and information from whatever location. Mobile computing consists of three different aspects: mobile hardware‚ mobile communication technologies‚ and mobile software. Mobile computing devices include the following: laptop pc’s‚ tablet pc’s‚ PDA’s‚ carputers‚ smartphones‚ and other
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Topic Page 1 Introduction 3 2 Introduction – Some more facts 4 3 Introduction – Triple bottom-line 6 4 Triple bottom-line - Virgin Atlantic – Social perspective 9 5 Triple bottom-line - Virgin Atlantic – Environmental perspective 10 6 Triple bottom-line - Virgin Atlantic – Economical perspective 12 7 Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives 13 “Safety‚ security and consistent delivery of the basics are the foundations of everything
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summary The objective of this report is according to the knowledge of marketing management learning and base on the theory and collected information‚ help China Mobile to analysis the external macro-economic environment around them and internal company situation then give some strategies for them‚ which is suitable for China Mobile today’s situation and current competitive environment. There are 2 main parts of this dissertation‚ include external analysis and internal analysis. External analysis:
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on technology that they have unknowingly become the slaves of technology. It has also helped to create convenience to the people. To date‚ many people are using their mobile phone as their personal digital assistant‚ one example is Smartphone. Smartphone is a combination of mobile phones and personal digital assistant. As a mobile phone‚ it can be used to make phone calls‚ update contact list‚ personal calendar and task list. With technology enhancements‚ its role as a personal digital assistant
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ask someone 15 years ago what Mobile Computing was they would not of had an answer. Today Mobile computing is one of the most popular ways to use a computing device. Mobile computing is simply a term to describe accessing the internet on the go anytime‚ anyplace and anywhere. With devices becoming easier to use and more accessible mobile computing is becoming more and more popular every day. Take a look around you and you’re almost guaranteed to see someone on a mobile device checking a social network
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Mobile marketing or the practice of using mobile devices (cellular phones‚ Tablets etc.) as a marketing medium has been experiencing tremendous growth in the last few years globally. Mobile is emerging as one of the most effective channel of communication because of the high level of engagement with users. They use it for keeping connected –as a phone and social networking‚ for searching‚ payment transactions‚ for news‚ for music and movie downloads‚ for sharing jokes‚ photos and any other updates
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