EDEXEL Level 4 Tutor: Louise Penketh Manchester College 22/4/2010 By Guitola Tiny Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching
Premium Virgin Group
Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
Premium Price Costs Pricing
University of Amsterdam – Business Studies International Entrepreneurship March – 2010 dr. Tsvi Vinig “Ubiquity First‚ Revenue Later” A descriptive case study on the entrepreneurial venue Layar B.V. Bendert Katier Studentnumber: 5927752 Bendert.katier@gmail.com http://twitter.com/BendertKatier
Premium Entrepreneurship Entrepreneur OSI model
factors in the home environment which influence the rise of these multinational enterprises from these smaller economies. This study aimed to determine those economic and social factors at home that are most important in influencing the level of outward foreign direct investments from Small‚ Island Developing States (SIDS)? Approach: To achieve the
Premium Economics Economy Investment
Introduction The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline‚ which was founded almost 25 years ago; it is a leading player of Sir Richard Branson ’s Virgin Group‚ who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley‚ West Sussex‚ England‚ near London Gatwick Airport‚ they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between
Premium British Airways Virgin Atlantic Airways Virgin Group
Network: Tesla Motors has started operating its new Supercharger stations on the motorways of the UK‚ and is working on spreading its network across Europe to meet increasing recharging needs‚ according to a report released by EV Fleet World. The installed units are capable of recharging 50% of the Tesla Model S’s 310 mile-range in roughly 20 minutes. As of June 2015‚ Tesla operated 22 Superchargers in the UK‚ with many more to be released later this year and next year. Apart from the seven motorway-charging
Premium Automobile Automotive industry General Motors
Mobile Commerce also known as m-commerce‚ that is about an application and services that are becoming suitable from Internet enable mobile devices. Nowadays‚ the mobile commerce also involves the new technologies services and business mobiles. The e-commerce are quite different with the m-commerce. Mobile phone impose very different compare that our desktop computer. It will follow you wherever you go‚ it look a nearest restaurant for you‚ the items or app in the apps store‚ and keep in touch with
Premium Internet Mobile phone Personal digital assistant
Which future for Virgin? Diversification is often seen as the last evolution for a company. However‚ there are ways and options to adapt your strategy after you diversify in order to make it more efficient to this new change. Virgin is‚ as we’ve seen in the previous parts‚ a well-diversified company. There are usually 4 paths a diversified company could use after it diversified‚ and we can use them to analyse the potential future of Virgin. 1 Broaden the diversification base Virgin’s
Premium Virgin Group Richard Branson
Virgin Atlantic Environment Policy A message from Virgin Atlantic’s CEO‚ Steve Ridgway: Virgin Atlantic is embedding sustainability at the core of our business. We recognise the growing impact air travel has on the environment‚ and are seeking to address this as best as we can. There are many projects in place across the business to make this a reality‚ both in the air and on the ground. Our recent commitment to invest up to $8bn in the most efficient aircraft available for our routes‚ is a
Premium Emission standard Carbon dioxide Kyoto Protocol
Mobile customer relationship management (CRM) can make a huge difference in almost in company. Reeves has always told his sales teams that less is always more‚ so he wanted to follow his own words when he guided his entire mobile deployment (O’Brien & Marakas‚ 2011). When there are dozens of input lines that must be filled out and a plethora of extra work‚ you are asking for a major disaster. Reeves knew he needed to simplify the process and eliminate lines they did not necessarily need. They are
Premium Management Leadership Marketing