STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Virgin Mobile USA Pricing Strategy1.) Given Virgin Mobile’s target market (14 - 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which options would you choose and why? Be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.)Given Virgin Mobile’s (VM) target market (14 - 24-year olds)‚ I would recommend the company to structure its pricing
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on extra usage users penalized heavily 4. Charged less for off-peak than on-peak minutes‚ but the off-peak period had shrunk 5. An additional fee was added to monthly bill‚ including taxes and services charges. From Company’s Standpoint Virgin Mobile USA had to fix all these problems prevalent in the industry while taking a pricing decision. The main limitation it faced was that the prices should be competitive and portable without triggering of competitive reactions. There are three options
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Situational Analysis 1 STUDENT NUMBERS: EMAILS: FIRST NAMES FAMILY / LAST NAMES 3 4 6 9 1 3 7 TARUN TEJA BOLLINENI C3196476@uon.edu.au AI MENGDI 9 1 0 7 9 1 C3197019@uon.edu.au 6 COURSE CODE COURSE TITLE MARKETING MANAGEMENT AND PLANNING 5 0 0 6 S B S _(Example)_ _(Example)_ Intro to University 1 D C B A 4 3 2 Campus of Study: SYDNEY (eg Callaghan‚ Ourimbah‚ Port Macquarie) 11TH JULY 2012/ 11.59 PM Assessment Item Title: SITUATIONAL ANALYSIS REPORT Due
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Virgin mobile Failure in Indian Market Introduction Virgin‚ a leading branded venture capital organization‚ is one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson‚ the virgin group has gone on to grow very successful businesses in sectors ranging from mobile telephony‚ to transportation ‚travel‚financial services‚leisure‚music‚holidays‚publishing and retailing. Virgin has created more than 200 branded companies worldwide employing approximately 50000
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Introduction Mobile phones are now becoming not only a talking device but also a versality of uses and in the country like india we are having huge potential of Mobile phone and huge market for handset in india‚ and government of india is also making policies so that mobile penetration will increase in rural area and and mobile phones can be used not only as a communication device but also a utility device for various services at their door steps. At a time when telecom companies in certain
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Situational Analysis Purpose: What I hope to accomplish with this report is to both inform and persuade the owner of our family business (my father). I want to inform him on our costs for running the business from home and data on a possible location where he wants to open a second business similar to the one we have now. In the report I try to persuade him to not take the chance of opening anther business by comparing the data that I found through research. I gave him a recommendation of staying
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Situational Analysis University of Phoenix STR/GM581 International Strategic Planning & Implementation Steven Hall Situational Analysis IKEA is a global home-furnishing retailer founded in 1943. “In 2008‚ IKEA had 253 stores in 24 countries plus 32 stores owned by franchisees and 20 stores expecting to open in 2009” (The Times 100‚ 2009‚ p. 1). This paper will show the organization’s mission‚ vision‚ and values. In addition‚ this paper will show a consideration of broad environmental
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SPROCKET’S CAFE SITUATIONAL ANALYSIS The background of the company A. History B. How it started C. The mission and vision of the company 2.What is the present state of your busines? 3. What products do you offer and who are your target market? 4. What are the your strategies to help promote your products? 5. What are the challenges that your company is facing?
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Lecturer: Siva Muthaly Date due: 25th August 2012 Course: MKTG1276 Marketing Student: Wayne Salerno (9910454H) Lecturer: Siva Muthaly Date due: 25th August 2012 Course: MKTG1276 Marketing Student: Wayne Salerno (9910454H) Situational Analysis Situational Analysis Contents 1 Strategic Business Unit Focus - Managed Services (M-Serv) 2 2 External Environment 3 2.1 Markets 3 2.2 Competitive Environment 3 2.3 Economic Environment 3 2.4 Demographic Environment 3 2.5 Social
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