"Virgin mobile usa pricing for the very first time case study" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Powerful Essays

    Virgin Mobile

    • 1524 Words
    • 7 Pages

    Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration

    Premium Virgin Group Richard Branson Pricing

    • 1524 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Virgin Mobile

    • 953 Words
    • 4 Pages

    There is nothing that will prevent Virgin from competing to an untapped market. • Threat of Substitutes – Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. • Degree of Rivalry – Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially‚ Virgin may have no great profits since

    Premium Mobile phone Marketing

    • 953 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Virgin Mobile

    • 707 Words
    • 3 Pages

    1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new

    Premium Pricing Mobile phone Marketing

    • 707 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Virgin mobile pricing Document Transcript VIRGIN MOBILE USA – ‘FIRST PRICE’ STRATEGY (An analysis of the Pricing Decision alternatives that Virgin has to undertake to create an alternate customer segment and monetize their buying power)VIRGIN XTRAS – OVERVIEWThe Virgin Mobile USA service involved content‚ features and entertainment‚ called “Virgin Xtras”.Collaboration with MTV networks as it was the most recognized youth brands in the country and unparalleled reach forthe under-30 market segment:

    Premium Price Costs Variable cost

    • 3044 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Virgin Mobile

    • 1094 Words
    • 5 Pages

    through manipulative pricing strategies leaving their clients unaware of the hidden fees‚ overly priced plans as well as potential competition which may offer a much better deal. Virgin Mobile became aware of this cellular anarchy and had to decide what pricing strategy would best attract their target niche and offer them unbeatable value so that competitors could not enter into the same market easily. Alternative 1 -Clone the Industry Prices The first pricing strategy Virgin mobile considered was to

    Premium Mobile phone Competition Cellular network

    • 1094 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity‚ which was created after Virgin was able to successfully penetrate the U.K. cellular market. However‚ the company was not so successful with the mobile services in other parts of the world.

    Premium Mobile phone Virgin Group Mobile network operator

    • 1586 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Virgin Mobile Harvard Case

    • 2352 Words
    • 10 Pages

    STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USAPricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest

    Premium Virgin Group Richard Branson Mobile phone

    • 2352 Words
    • 10 Pages
    Good Essays
  • Better Essays

    Virgin Mobile Case

    • 7410 Words
    • 30 Pages

    Distinguished ISBM Research Fellow at the Institute for the Study of Business Markets (ISBM)‚ located at Penn State University‚ and Visiting Research Professor‚ Department of Technology Management‚ Eindhoven University of Technology‚ the Netherlands. The significant contributions of Jan Peter van der Hoek‚ Ewald Bruggeman‚ and Erwin van den Broek in gathering and analyzing case information are gratefully acknowledged. Please note that we prepared this case as the basis for class discussion rather than to illustrate

    Premium Paper

    • 7410 Words
    • 30 Pages
    Better Essays
  • Satisfactory Essays

    Virgin Mobile

    • 746 Words
    • 3 Pages

    1 AEM 4160: STRATEGIC PRICING PROF.: JURA LIAUKONYTE VIRGIN CELL CASE: EXCERCISES Pricing Structure from the Carrier Perspective ¨  Contracts: ¤  ¤  ¤  Annual churn rate WITH contracts Annual churn rate WITHOUT contracts The difference: =2% * 12 months = 24% (p.8) =6% * 12 months = 72% (p.8) 72% - 24% = 48% Take AT&T example: customer base = 20.5 million If AT&T abandons the contract based plan how many new customers would it need to acquire to offset customers from an

    Premium Price Costs

    • 746 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Considering the youth that Virgin Mobile is targeting‚ we conclude that the best strategic decision will be to establish a new plan that offers no contract requirements‚ lower than industry average minute prices‚ fixed minute rates with no additional or hidden fees‚ prepaid plans internet and text messaging included and subsidies of around 40 dollars per cellphone. This new plan is necessary to differentiate Virgin Mobile from its competitors and retain market share. By having the new venture with

    Free Mobile phone

    • 639 Words
    • 3 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50