DATA P 20 Q 2.000 R 40.000 VC 16.000 VCu = 8 FC 20.000 Q1) P/P = +20% P = +20%*20 = +4 The formula to compute Iso-Contribution change in sales volume is the following: Q = -25%*2.000 = -500 The maximum sales loss that the company can incur without hurting profits is of 500 units or -25%. Actual Change in Sales Change in Contribution = Change in Profit (%) (Units) ($) ($) 0‚0% 0 8000 8.000 -10‚0% -200 4800 4.800 -20‚0% -400 1600 1
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agility‚ brilliance‚ charm and fun. With unique description‚ Firefly is easily remembered and recognized. It has the potential to grow and command a brand premium in the community it serves. Firefly is launched on 3th April 2007 and it is Malaysia’s first community airline. It is operated by Malaysian Airline System Sdn. Bhd. formerly known as FlyFirely Sdn. Bhd. It is a wholly-owned subsidiary of Malaysian Airline System Berhad. The head office of Firefly is located on the grounds of Sultan Abdul Aziz
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only think up its own questions and biases; it rarely surprises itself. Our mental frameworks are never quite perfect‚ everything’s blurrier and everyone’s uglier up close. This is correspondingly illustrated by Director Sofia Coppola’s film‚ The Virgin Suicides‚ a town where ideas are real and reality is shadow. She
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The entire digital marketing world is quickly converging on mobile as a favorite shopping partner. Thanks to the increasing purchases and usage of smartphones‚ approximately 50% of adults aged 18-64 in the U.S. are mobile shopping. With all of these technologically advanced phones in pockets and purses‚ the way people shop is changing. Mobile shopping is not one activity - Mobile-shopping behaviors include using one’s phone to facilitate any part of the shopping experience -- from comparing products
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I was twelve and scared of failure the first time I cut myself. I had just fought with my parents when I saw it -- a razor on my bathroom counter. I had used it earlier in the week to shave my legs. I picked up the razor‚ I washed it‚ meticulously scrubbing at the sharp edges to wipe off any vestiges of bacteria I could see. I brought the blade to my wrist‚ and SLASH! I had done it. I cut myself‚ and seeing the rivulets of red running down my arm‚ a four-year addiction began. I was fifteen
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DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Harvard Business Case: Pillsbury Cookie Challenge 1. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business? What is the team currently doing to support the RBG cookies segment? Who is the team currently targeting? Mr. Guillen is facing the problem regarding the growth of volume in the segment of the Refrigerated Baked Goods (RBG). His main concern was that as the refrigerated cookie sector is the most profitable and in contrast to market volume
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The First Time I fell in Love It was a cool summer morning‚ and we got up early to enjoy the weeping willow trees. She ran out into the sunrise. All I could hear was her laughter‚ silent giggles that she tried to stifle. She ran farther into the damp field. Then she turned around and faced me. She beckoned for me. This was only our second date in two weeks and thinks have been going wrong at my job‚ but her calling me towards her‚ had let that all disintegrate. I wanted to go to her‚ so I began
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The Virgin of Guadalupe In the late seventeenth century Mexican art was strongly influenced by the Baroque movement in Europe. By the eighteenth century this new Mexican Baroque style of art had developed in New Spain. Many of the familiar traits of baroque art are present in eighteenth century Mexican artwork such as naturalism‚ tenebrism‚ and audience involvement. Many paintings done in the Mexican baroque style featured a naturalist element. Often the paintings featured the very typical‚ every
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Flytxt’s Product. Flytxt limitedTM Advance research Program found that many desires of the market demand for mobiles still remains unsolved. Flytxt limited have at last researched out a Mobile which overcomes almost all the wants of the consumers. The new mobile which it recently modernized is the Glipso. Glipso (invention of the future) The new things about Glipso are so many that even imaginations can’t over pass it. Glipso
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