"Virgin the global entrepreneur case study" Essays and Research Papers

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    BUSINESS MANAGEMENT ( FMG0044 ) ASSIGNMENT 1 : “ THE SUCCESSFUL ENTREPRENEURS ” Lecturer : Sir Azizi Name : 1) Ahmad Zul Iqmal B. Zulkifli (012012051643) 2) Khoo Chee Hong (012012050692) CONTENT 1) Introduction 2) Profile / Background of the entrepreneur 3) The success characteristics / traits of the entrepreneur 4) How should I imply his / her success attitude to improve my personal development / my life ? 5) Conclusion INTRODUCTION Entrepreneurship

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    Global studies

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    Week 1: What is digital media culture? Levy: Cyberculture Digital requires a computer – different type of language‚ 0s and 1s ICT: information and communication technology Digitizing consists in translating it into numbers (p.32) The higher the number of bytes‚ kilobytes‚ more ty/info Cyberculture: as a form of utopian society changed through ICT Refers to the Internet as Barlowian cyberspace Lévy argues that with the spread of the Internet new forms of knowledge and new forms of its distribution

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    MGT 440 International Buisness Name of the case: Global Software Piracy Prepared by: xxxx Date 16-03-2010 Executive Summary: This case is taking software piracy under the light that explained at the end of the third chapter of the book International Business environments and operations by Daniels in the 11th edition. Software piracy is the mislicensing‚ unauthorized reproduction and illegal distribution of software‚ whether for business or personal use. When someone copies software

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    Global Organisational Design Challenges: When a regional player acquires an international company‚ it faces challenges similar to an organisation which is trying become a global organisation from a regional company. The three primary segments of the global organizational challenge are a. Complexity and Differentiation: When the organisation enter the international arena‚ they encounter a greater level of internal and external complexity than anything experienced on the domestic front. Company needs

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    Virgin Mobile

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    Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration

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    Virgin Blue

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    VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &

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    Entrepreneur Process

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    of SE and Entrepreneurship to prove that SE should be differentiated from Entrepreneurship. Entrepreneurs are one who discover change‚ respond to it‚ and exploit it (Dees‚ 1998) as opportunities for the creation of personal wealth (Sundin‚ 2011). Starting a new business is not the essence of entrepreneurship (Dees‚ 1998). Not every new business represents entrepreneurship as well as not every entrepreneur is a business owner. Since the last century‚ scholars and businesses have deliberated on whether

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    Types of Entrepreneurs

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    Types of Entrepreneurs 1. Classic Entrepreneur. Wants to innovate‚ grow big and make a lot of money. The classic entrepreneur is not interested in starting a business to give herself a job. If you want to start a company‚ make it profitable and sell it‚ then you are a classic serial entrepreneur. The SAC Entrepreneurship and Innovation Program wants to make sure that everyone understands Classical Entrepreneurship. Most community college entrepreneur programs focus on small business

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    The Virgin Group

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    1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units‚ which in turn adds value due to the effective‚ closely controlled and come up to that

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    Virgin Group

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    EDEXEL Level 4 Tutor: Louise Penketh Manchester College 22/4/2010 By Guitola Tiny Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching

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