MARKETING - BT10303 Presentation on Case Study Topic • Dunkin’s Donut Group of Member ➢ Yelly Yong (YE 2007 – 7735) ➢ Heather Dyi (YE 2007 – 7733) ➢ Intan Arniesa (YE 2007 - 7729 ➢ Patrick Laing (YE 2007 – 7731) ➢ Mohd Raed (YE 2007 - 6892) Date of submission: ➢ 13th Sept 2009 Lecturer Name ➢ Ms Grace Phang Introduction of Dunkin’ Donuts [pic] [pic] Dunkin’ Donut is a highly recognizable brand name. Its global presence‚ strong
Premium Dunkin' Donuts Krispy Kreme Doughnut
Case Study 4: Dunkin’ Donuts: Betting Dollars on Donuts Dunkin’ Donuts has a history of offering simple and straightforward morning snacks which has given it its competitive advantage. They are one of the world’s largest Coffee and baked goods chain. Dunkin Donuts is working to grow in all directions. They now have almost 6‚400 outlets‚ with most of them being in the northwest‚ they are looking to pop up on every corner throughout the rest of the country. The shops are not only found in the
Premium Dunkin' Donuts Strategic management Starbucks
sincere thanks to her for supervising us during this semester in order to come up with this report. Also‚ I would like to thank Mrs. Prasitha Nair for welcoming us at her office and being kind with us by delivering the needed information about Dunkin’ Donuts Marketing Channel. At the end‚ I have to admit that without the teamwork spirit this report had no chance to exist. Thanks for each who spent his or her effort and even a single moment on this report. By: Khalid Yahia Raghad Ahmad
Premium Dunkin' Donuts Doughnut
Difference of Goals and Objectives When you have something you want to accomplish‚ it is important to set both goals and objectives. Once you learn the difference between goals and objectives‚ you will realize that how important it is that you have both of them. Goals without objectives can never be accomplished while objectives without goals will never get you to where you want to be. The two concepts are separate but related and will help you to be who you want to be. Definition of Goals and Objectives
Premium Management Sociology Scientific method
q Explain strategic planning‚ and discuss how it relates to the company mission‚ objectives‚ and goals. Virgin Atlantic‚ one of the most upcoming businesses of Virgin Group was established in 1984 (). It is an international airline. There are 6 classes in the virgin Atlantic i.e. economy – lowest/flexible‚ premium economy – lowest/flexible and for the upper class too (). Its main bases are in London Heathrow and London Gatwick (). STRATEGIC PLANNING:- Strategic planning is defined as “developing
Premium Marketing Strategic management
position. My goal is to own a Dunkin Donuts franchise. I also want to run the franchise‚ to deal with the day-to-day operations. I don’t want to just own it. With the experience and knowledge that I learned over my years working for Dunkin Donuts‚ I know that I will succeed as a franchisee. Dunkin Donuts was founded 65 years ago by a man named Bill Rosenberg. Five years after that he licensed his first franchise. Dunkin Donuts’ Parent company is Dunkinbrands.com. For 65 years‚ Dunkin Donuts has become
Premium Franchising Dunkin' Donuts Franchise
customers‚ thereby providing them a competitive advantage over Dunkin Donuts for example. Starbucks spends a lot of money on advertising and have strategically place their stores near exit ramps on highways‚ downtown and suburban retail settings‚ malls‚ office buildings‚ hospitals and college campuses. To capture non-pedestrians‚ Starbucks have built drive-thru only shops to widen the customer base. Starbucks competitors such as Dunkin Donuts maintain a percentage
Premium Coffee Starbucks Coffeehouse
in DD’s market share in coffee and baked foods. Another threat is that there are low barriers of entry into the coffee and donut industry‚ which actually gives rise to the threat above - presence of many competitors. The price of raw ingredients are also increasing‚ like soybean. It is a threat as DD is now using a reformulated cooking oil‚ made from soybean‚ for its donuts to eliminate trans fats. The increase in raw material prices may result in an increase in DD’s operating cost. There is also
Premium
Susan Carder MKT333 Section 1 10/11/2013 Starbucks vs. Dunkin’ Donuts 1. Describe the targeted segment(s) of each Starbucks and Dunkin’ Donuts. Starbucks - Consumers of Starbucks in cities or upscale suburban areas. - Main target market is men and women aged between 25 and 40 Dunkin’ Donuts - Very open appeal to the middle-class. -International coffee and donut retailer. 2. Discuss the competitive advantage of each Starbucks and Dunkin’ Donuts. Starbucks - They have managed to corner a large part
Premium Marketing Starbucks Coffee
on a lot of things. When I turned 16 I got my first job at a Dunkin Donuts. I worked there for a year and half. It was a good first job‚ but also the worst. My morning routine consisted of waking up at 4 in the morning to open in store at 5. Make the coffee and teas‚ set up the donut case and get everything ready for the morning rush. Before I got this job I expected it would be cake. I mean‚ how hard is it to brew coffee and sell donuts? it was not very hard in my opinion. Although‚ I wasn’t expecting
Premium High school English-language films Food