References: Harvard Business Review: http://hbr.org/2004/07/marketing-myopia/ Marketing Myopia by Theodore Levitt Subway Restaurant: http://www.subway.com/subwayroot/default.aspx/ The New York Times: http://www.nytimes.com/2012/12/11/business/ Article “Fearing a Mile-High Punk’d Prank” by Jared Fogle
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Week 2: Project 1 Instructions Project 1: Mission‚ Vision‚ Social Responsibility‚ and Strategic Planning * Wal-Mart and Target Using the companies’ investor Web sites‚ find the mission statement for each of the two companies and prepare a short comparison. In addition‚ comment on the quality of each mission statement based on what we are learning about mission statements. Does the mission statement clearly define the organization and help it make strategic decisions
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The Tulsa Police Department’s mission is to help civilians feel safe and fearless in their homes and environments. By using knowledge‚ skills‚ and resources‚ the Tulsa Police Officers strive to provide quality service‚ protect life and all property‚ and work to prevent crime and problems in neighborhoods‚ businesses‚ schools‚ etc. Their mission statement can be compared to their goals. The department’s goal is to reduce criminal activity in the city while using resources and education‚ while the
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Gold Team Travel Agency Project Working for Lonely Planet© Lonely Planet Mission Statement Life is an adventure from the moment we ’re born‚ and here at Lonely Planet we believe adventures should never stop. As a global travel company‚ our adventure is helping travelers get the most out of their journeys. And it ’s not just about books. It ’s about websites‚ TV and mobile products too. We value creativity‚ innovation and integrity and we ’re not afraid to challenge ourselves and others. If
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Harley Davidson: A Visionary Company? Harley Davidson ’s Vision statement is‚ "We fulfill dreams inspired by the many roads of the World by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own individuality." Mission: “We ride with our customers and apply this deep connection in every market we serve to create superior value for all our customers” (Every Day Values‚ 2012) this has always been something that
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I have chosen the Hyundai Company to work with during this course. When I was reviewing their mission statement I saw that they really commit themselves to a lot of accomplishments. Their mission statement is as follows: At Hyundai‚ we commit ourselves to the accomplishment of the following goals: * To give equal consideration and opportunity to all individuals seeking a partnership with us in securing a Hyundai dealership. We will continue to strive to become the premier franchise with the
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UNIVERSITY Information Systems Strategy ‚Management And Acquisition Homework 2 Prepared By:Ersan Altun Department : MIS(Management Information Systems) Student Number : 20100599 Lecturer : Dr .Mary Agoyi The Google 1. How is Google’s mission statement related to its business strategy? Google is an organization that provide information to the world in which it can be accessible easily and letting people make use of the information and to make the world’s information universally accessible
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on any information that I am reporting. The Humane Society is asking for your support in their mission to bring awareness to both sides of the political parties Senator Ted Cruz. The Humane Society believes that if a Republican leader like you stood up for their cause‚ it might open up other Republicans too be open and look into their cause. Organization’s Mission The Humane Society’s mission statement from their website reads‚ “Celebrating Animals‚ Confronting Cruelty.” The organizations ultimate
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Personal Mission Statement and Core Values My personal mission is to constantly strive to be the best overall person that I can be within my personal and professional life. My goals are to inspire and help others and myself around me to achieve greatness that will maximize our potential to transcend the boundaries of our dreams. In addition‚ my core life values are the foundation of my mission statement‚ which allows me to uphold my promises and standards. These promises and standards will afford
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that designs‚ develops‚ makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies‚ and backs those products with noticeably superior customer service”(Caseforest). The overall mission and vision he had for the company was to help golfers with all different types of abilities find a greater
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