Project background‚ the company and its product Nokia‚ a Finnish icon was the world’s leading mobile phone maker. Established in 1865‚ its principal products are mobile phones and portable IT devices. It also offers internet services such as games‚ music‚ media and applications through its Ovi platform. Ever since the revolution of Apple entering the phone market accompanied with the fast changing trend of smartphones‚ Nokia has since lagged behind. Nokia wish to examine and understand their target market
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Why did Nokia fail in Indian market? 1. Lession from the Corporate http://books.google.com.au/books?id=yPC5BAAAQBAJ&pg=PA339&lpg=PA339&dq=how+nokia+failed+to+connect+indian+market&source=bl&ots=M1GR8b7x_k&sig=VpqxqvlcvJ7Jb6Dgiq6tCqcEk9E&hl=en&sa=X&ei=nB5nVMaLK8O4mwWr64LgDw&ved=0CCsQ6AEwAjgK#v=onepage&q=how%20nokia%20failed%20to%20connect%20indian%20market&f=false Nokia vs Micromax (Developmental (NPD)‚ Distribution‚ and Price Flexibility): Although Nokia is still a major player of Indian mobile
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NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies‚ mostly from Asian countries‚ are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People
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customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently
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Nokia vs. Nikon In the National Geographic magazine‚ there are two advertisements for similar cameras: a Nokia Lumia 1020 and a Nikon D800. Although both devices were made for the same purpose‚ they differ in at least three ways. The first difference between a Nokia camera and a Nikon camera is the appearance of each device. A Nikon D800 camera has a bulky rigged built to it giving it a hard to use vibe. The brand name is engraved in big white bold letters on the front of the camera. In contrary
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Nokia – The Success Enablers From the standpoint of innovation policy and supporting institutions the success of Nokia could be related to the Nordic decision to create the common standard Nordic Mobile Telephony (NMT). This provided Nokia with a common Nordic market of 20 million techno savvy customers before anywhere else in the world. And it provided a perfect platform for ‘infant industry development’ . When Nokia had grown sufficiently large on the back of this market it was blessed by
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A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration‚ the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization‚ the vision statement answers the question‚ “Where do we want to go?” What you are doing when creating a vision statement is articulating your dreams and hopes for
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1.Executive Summary Nokia is one of the world’s largest cell phone companies who follow a particular customer driven marketing strategy‚ which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose‚ Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more‚ the same for less and less for much less. They also try to bring their
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electronics like Samsung‚ LG‚ Sony-Ericsson and Motorola‚ Nokia really rules the mobile phone market all over the world with nearly 40% of the market share with no close competitors. Nokia is certainly the king when it comes to brand value‚ service and experience. The Finnish mobile giant is clearly No. 1 choice in South East Asia including India and China. How they could reach the top position? Let’s find out. 1. Call Quality Nokia is known for its circuitry to handle the RF Reception and
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Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week
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