Marketing Communication Plan for NOKIA Executive Summary This study was carried out to analysis the marketing communication plan for the Nokia smartphone. Nokia was merged by Microsoft and became a division in Microsoft called “Devices Group”. Thus‚ the study investigate both the past communication plan for Nokia‚ and the present or future plan for “Devices Group”. There are 6 sections for this essay‚ with a logical flow started with the review of marketing plan‚ followed by program situation analysis;
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___________________________________________________________________________ 1. Which one of the following is not one of the five basic tasks of the strategy-making‚ strategy-executing process? A. Forming a strategic vision of where the company needs to head and what its future business make-up will be B Setting objectives to convert the strategic vision into specific strategic and financial performance . outcomes for the company to achieve C. Crafting a strategy to achieve the objectives and get the company where it wants to go D.
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asked to recommend a marketing plan for Nokia to ensure continued growth in the future. You should think about new ways in which Nokia can distribute mobile phones and create alternative revenue streams. You have agreed the plan will include: An audit of the marketing environment; This will include an overview of the internal and external marketing environment as well as an analysis of competition; A SWOT analysis; SMART Objectives; To clarify what Nokia will achieve; A clear segmentation‚
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Component of mission statment Function The mission statement needs to include some description of the function of the business. For example‚ "to promote industrial excellence‚" tells customers and employees nothing. A more effective description would be "To provide management consulting services." Target Consumers An effective mission statement sets out‚ in broad terms‚ the target market. A manufacturer that makes nuts and bolts might set its target market as retail hardware stores‚ machine manufacturers
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Corporate Mission Statements: The Bottom Line Author(s): John A. Pearce II and Fred David Source: The Academy of Management Executive (1987-1989)‚ Vol. 1‚ No. 2 (May‚ 1987)‚ pp. 109115 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/4164734 . Accessed: 11/11/2014 16:07 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that
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internet portal (which provide all related services of internet) History of Nokia tells us that it hasn’t been a manufacturer of phones in past‚ this company made footwear‚ tires and paper products before it involved in mobile industry. In 1990 the company focused only on telecommunication services by providing best hardware mobile phones all over the world. MERGING OF MICROSOFT AND NOKIA The two famous companies Microsoft and Nokia merged in this year. The Nokia’s CEO is Stephen Elope‚ and Satya Nandella
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BRAND: NOKIA: (N-81) Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. SELECTION CRITERIA: To conduct the segmentation of Nokia . I am
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Subject: Business policy and strategies Submitted To: Syed Nauman Ahmad Submitted By: Usman Mustafa Registration #: MBT-f11-145/ Section (A) Date 01-03-2013 Mission statement analysis Warid’s mission statement: We will continue to challenge ourselves and set new performance standards by investing in the future of our people and seeking knowledge and innovation in order to exceed customer expectations and serve our community. Analysis: Customer: In the last line customers
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SYMBIAN OS 90% of the CPUs in the world are not in desktops and notebooks. They are in embedded systems like cell phones‚ PDAs‚ digital cameras‚ camcorders‚ game machines‚ iPods‚ MP3 players‚ CD players‚ DVD recorders‚ wireless routers‚ TV sets‚ GPS receivers‚ laser printers‚ cars‚ and many more consumer products. Most of these use modern 32-bit and 64-bit chips‚ and nearly all of them run a fullblown operating system. But few people are even aware of the existence of these operating systems
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Mission Statement Nine Components. 1. Customers-Who are the firm’s customers? 2. Products or services-What are the firm’s major products or services? 3. Markets-Geographically‚ where does the firm compete? 4. Technology-Is the firm technologically current? 5. Concern for survival‚ growth‚ and profitability-Is the firm committed to growth and financial soundness? 6. Philosophy –What are the basic beliefs‚ values aspirations‚ and ethical priorities of the firm? 7. Self-concept-What is the firm’s
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