of Contents Session 2 – Vision‚ Mission and Business Objectives ................................................................................... 3 Vision:........................................................................................................................................................ 3 Vision Statement Guidelines.................................................................................................................. 3 Summarize Your Vision in a Powerful Phrase ..
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Vision (orginal avail in website) LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world’s top three electronics‚ information‚ and telecommunications firms by 2010. Mission The mission of LG is to provide the customers with utmost satisfaction through leadership. The fundamental policy of development is to secure product leadership
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SWOT analysis of Cadbury Company Donna Guillory Siena Heights University MGT 302-OG‚ Winter 2015 Case analysis study on the Cadbury case‚ an ethical company struggles to insure the integrity of its supply chain Section one Chocolate has been considered to be an affordable luxury as it has been associated with celebrations and romance as from the past. In the years 2001 and 2002‚ it was noted that the cocoa production in Cote d’Ivoire was associated with child slave labor and this brought in concerns
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A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration‚ the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization‚ the vision statement answers the question‚ “Where do we want to go?” What you are doing when creating a vision statement is articulating your dreams and hopes for
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Mission Statement is a brief description of the higher goals of an organization. It’s purpose is to improve the cohesion and coherence of an organization. Examples: 1) Wal-Mart Stores: To help people save money so they can live better. 2) Metro: To bring together people and products in all corners of the globe. 3) Tesco: To create value for our customers to earn their lifetime loyalty. 4) Gazprom: To ensure an efficient and balanced gas supply to consumers in the
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DIEGO F VICTORINO ALARCON PARIS‚ February 11th/ 2013 Mission and Vision in Institutions Companies summarize their goals and objectives in Mission and Vision statements. Both these things serve different purposes for the company but are often confused with each other. While a mission statement describes what the company wants now‚ the vision statement describes what the company wants to be in the future. A Mission statement talks about what the company is now. It concentrates on present; it
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Reflection on Toward a New Vision by Patricia Collins We tend to attribute our values and achievements to the personal qualities some of which are believed to be acquired thought the lifetime‚ while ignoring the inherent dimensions of identity that shape us without our intervention. When I followed Patricia Collins’s advice and pictured myself as a member of different race‚ class and a gender group‚ the boundaries between my personal accomplishments and favorable environmental factors became blurred
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Institute of Practitioners in Advertising Gold‚ Best Use of Insight‚ IPA Effectiveness Awards‚ 2012 www.ipa.co.uk Cadbury Dairy Milk: A meetha journey Principal authors: Ganapathy Balagopalan and Nirav Parekh‚ Ogilvy & Mather India Contributing authors: Kawal Shoor and Madhukar Sabnavis‚ Ogilvy & Mather India SUMMARY This case shows how advertising re-invented the very essence of the product‚ so it became something different‚ and by doing so‚ unlocked brand growth for Cadbury’s Dairy Milk. It did
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independent group of students and was designed to investigate the current condition of Cadbury internally and externally as well as to think of venturing into a new protein-based confectionery product line. Overview This report was written in conciseness and clarity to provide insights into Cadbury from the history to the marketing theories they have applied. The information regarding the internal and external situation of Cadbury and conclusions drawn from the applied marketing theories in this report were
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INP 900: Group Paper World Vision April 13‚ 2012 Ajay Athwal Peter Pham Ghazala Khalil Ahmet Er Namulinda Lester There are over 161 000 non-profit organizations in Canada. Non-profit organizations work to achieve goals for the benefit of humanity rather than for profit like a business. Obviously with so many organizations‚ there are various types of organizations that vary in size and scope‚ with unique
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