Marketing Theory http://mtq.sagepub.com/ Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising Barbara J. Phillips and Edward F. McQuarrie Marketing Theory 2004 4: 113 DOI: 10.1177/1470593104044089 The online version of this article can be found at: http://mtq.sagepub.com/content/4/1-2/113 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq
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DISTINCTIVELY VISUAL – MAESTRO QUOTE FROM TEXT p 11. ‘The moths …soft‚ powdery bats. And the bats …were foxes. Even our garden lawn…like some lush‚ green five o’clock shadow.’ P 13. “Without warning‚ my father reached across and seized me violently by the shirt‐front.” TECHNIQUE(S) Simile “like lush‚ green five o’clock shadow” Metaphor :soft powdery bats” Word choice ‘violently’; short sentence; metaphor EFFECT ON MEANING Creates the sense of Darwin being an exotic world that is larger than life…everything seems
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Trail of Tears In the 1830s nearly 125‚000 Native Americans lived in on millions of acres of land. By the end of the decade very few remained. Federal government forced them to leave their homes. They had to walk a thousand miles across the Mississippi River. The difficult and deadly journey was called the Trail of Tears. Andrew Jackson was the one who made this removal. He called it the Indian Removal. In 1830‚ the Indian Removal act was signed. Native Americans were forced to leave their
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sunny and I am going to briefy discuss about the play Shoe Horn Sonata by John Misto in relation to distinctively visual. The Shoe Horn Sonata is a play that shows distinctively visual narratives of female prisoners of war. Misto convey ideas of female survivors who live through war in Japanese camps suffering brutality from their violent Japanese oppressors. He does this by using visual techniques including photographs displaying humiliation‚ starvation and torture and also projected images to further
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Don Quixote from Salvador Dali‚ The Spanish Surrealist. The visual illusion‚ Don Quixote from Salvador Dali‚ encompasses three different illusions that form a single painting. When first looking at the picture an individual may see an old man with a pointy nose‚ and “Einstein” hair‚ wearing a white t-shirt. However when getting another glance you can also see two knights riding on a horse with a windmill in the background. Lastly‚ looking at the background of the illustration an individual can
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seems to be part of the big picture of the scene rather than visuals that stand out. Every day we are surrounded by visual elements‚ which are just as important as actual spoken words; sometimes even more important‚ as they force us as viewers to make beyond conscious predictions. Whether it is the flow of lines in a painting‚ the choice of costume texture in a live production or the silent dull remarks of a character in a film‚ visual language forces the viewers to get into the head of the artist
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needs‚ then‚ business communicators must be more than good writers. Given the prevalence of visual rhetoric in the workplace‚ their proficiency with written and oral language must be complemented by proficiency with visual language” (Brumberger‚ 2005). Ultimate Fitness Plus is no different‚ in order to increase business and grow the class attendance they were required to create a visual presentation. The visual presentation includes group class photos in order to advertise the classes and achieve the
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Visual Literacy Tyson McCreight Visual Literacy in Business Christi Magnuson 2/24/13 Brian Kennedy’s lecture on visual literacy was very interesting. I’ve never really thought about visual literacy that way. You really don’t realize how you would perceive things in the world if you couldn’t see anything. He says that we learn everything visual first. Then the others things come after that. The more I think about it‚ the more I believe what he is saying. In our book the definition
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Learning Visual Basic: The Different Aspects of Visual Basic Judy Mesel 1102C IT193-08: Foundations of Programming Using Visual Basic Kaplan University May 29‚ 2010 Different Aspects of Visual Basic Visual Basic was a learning challenge for me. After my first assignment‚ I started learning from my mistakes and eventually started understanding a little more at a time. Having already learned a few basics in Web Development coding‚ Visual Basic was quite a bit different in programming language
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reading visual culture one can easily be led to interpret from images . Visual representations have many different meanings‚ the way that some interpreted Visual culture and visual representations can in a way influence‚ confuse or inform others of their meanings. Visual culture is found almost anywhere in the world‚ no one really knows when it dates back to as there is so much visual culture in history. There are many examples of visual culture in different times‚ churches use to use visual culture
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