22nd February 2011 Lecture 2: Visual Analysis Making Meaning of Work A visual analysis is the process of unpacking‚ the decifering of the meaning and the making of a work of art. All works of art are Multi Layered. Aims of Lecture: 1. Analyse the complex transactions which exist in portraiture. 2. Looking at the power dynamics in the power triad/ transactions 3. Approach to analyse how a portrait can produce multiple meaning as apposed to looking for one fixed meaning. The Artist-Sitter-Viewer
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Assignment 3 – BMW: The Hire Series Submitted by: Chaitra B PGDM No: 10014 What? The eight short-film series on the internet by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment‚ while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later‚ The Hire film series served as further proof that when it comes to innovation and technology‚ BMW has always been ahead of
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Rhetorical Analysis of an Advertisement Advertisements are all over the place. Whether they are on TV‚ radio‚ or in a magazine‚ there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is
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media and decode it using semiotic analysis. I have chosen the advert for the fragrance ’Givenchy’‚ this image strongly relies upon the use of photographic imagery‚ it is symbolic because the actual main image of the man does not look like object it is advertising. The name suggests this is a product exclusively aimed at men‚ and you would find this type of advert in men’s magizines such as as ’FHM’ and ’ZOO’ in which the advertisement is situated. The advertisement is very bold making a very big
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Analysis of a Pepsi Advertisement Pepsi attempts to relate to their target audience by appealing to the sentimental side in all of us. In their ad they target the desires and beliefs and values of every American child and the child within all of us by using the symbolic images of the Christmas season and the magic that season brings with it. In this advertisement for Pepsi‚ a Teddy Bear is seen hanging on a string of lights on a Christmas tree with one hand while with the other he is reaching
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Rhetorical Analysis of an Advertisement Advertisements are all over the place. Whether they are on TV‚ radio‚ or in a magazine‚ there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is
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Analysis of a Commercial Bleach Purpose: The purpose of this lab is to determine the amount of sodium hypochlorite (NaClO) in commercial bleach. This can be done by forming triiodide ions. To make the measurement more accurate‚ starch was added to help determine the endpoint of the solution. The significance of this lab is that industry can use these techniques to determine the amount of NaClO in the bleach of the rival industry and improve it. Hypothesis: The hypothesis is that‚ an accurate
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Analysis of two visual texts: Coal Mining technology: Pit Ponies & Continues Haulage System Throughout history men have dedicated their lives to working in the mines to support their families. Children‚ women and men submerged into the darkness‚ knowing they may not come back. In the late 1800’s and early 1900’s technology was farce‚ so modern equipment to warn theme of hazardous conditions‚ the hauling coal and picking the coal was limited and often done by hand
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Semiotic Advertisement Analysis 1. Heinz Ketchup Denotation: In this advertisement‚ Heinz transforms a bottle of tomato ketchup into a garden-fresh tomato‚ denoting that it is entirely made up of a natural ingredient‚ Whether Heinz actually changed the ingredients in its ketchup while this campaign launched is unknown‚ but regardless this ad appeals to those looking to eat better quality foods. The color of the backdrop‑Red is a very emotionally intense color‚ it enhances human metabolism‚
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Print is not Dead CGD218: Visual Literacy in Business June 25‚ 2012 Print is not Dead (picture would not download‚ but is available on-line at miniclip it is a three strip cartoon with two characters and a sarcophagus) © Copyright 2001 - 2012 Miniclip SA. All rights reserved. Cartoons and illustrations are typically viewed as children’s entertainment‚ or a weekend nostalgic enjoyment for an adult‚ however‚ this form of print has been proven to be much more
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