Issue 3 This festive season... Be Social !! CONTENTS Title THE RISE OF SOCIAL MEDIA MARKETING MARKETING IS DEAD CUSTOMER LOYALTY PROGRAMS A NICHE UNEXPLORED-ALCOHOLIC RTDS AMBIENT MARKETING SOCIAL MEDIA MARKETING TÊTE-À-TÊTE GENESIS OF AN AD-FREE BRAND EMOTIONAL MARKETING H&M’S SUCCESS PLAN ONLINE MARKETING-A PANDORA’S BOX CULT BRANDS CORPORATE BRANDING Page No 1 3 6 9 13 15 17 18 20 22 24 27 29 And we Go Social!! The changing seasons have brought with themselves a vibe as fresh as
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clothing: A Rhetorical Analysis on How Hollister Advertises Have you ever looked at an advertisement for clothing and thought to yourself‚ “Why do they pick models that they pick to advertise their clothing?” In clothing ads today‚ the companies use models that have a certain image‚ skinny‚ toned‚ muscular‚ and let’s not forget sexy! Mostly every clothing ad has sex appeal in them‚ therefore using the appeal to pathos. Not only that‚ they try to use a logical appeal in their ads too‚ such as if you
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intimate world of children in which every little detail of living is experienced with sincerity‚ depth and the seriousness of a great event. The director‚ Alicia Duffy implies a truth of her own that is waiting to be read and sensed both through the visual language and clarity of this short film‚ and the aesthetic precision with which each shot is crafted.
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The Sugar Ad a) The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks‚ “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because‚ generally speaking‚ mothers are often the ones to prepare meals‚ buy groceries‚ and set the table for the family. Consequently‚ mothers are more often concerned than fathers with what their children eat. However
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What features of Othello contribute to its textual integrity? Shakespeare’s tragic play Othello has the ability throughout time to relate to the intrinsic nature of the human condition. Exposing the vulnerability of humanity‚ Shakespeare confronts the universal concerns such as racism and discrimination‚ which have a sense of timelessness still present from the Elizabethan age to the modern day. Potentially leading an eternal life‚ the play Othello is able to be interpreted by each individual
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Aside from the aforementioned characteristics found in the differential magazines‚ it is quite noticeable how advertisements are placed throughout the magazines. However‚ one may not discern right away how these advertisements may actually be classified into masculine or feminine. It can be seen how in K-Zone‚ advertisements includes sports (Milo)‚ video games‚ and cars. These heighten the theories that males are the active ones‚ and going further—the more aggressive ones. At a young age‚ they are
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Maris College for women [pic] Visual Culture assignment 1 Nikita .A 11/PFAA/010 Visual culture The term visual culture encompasses many media forms ranging from fine arts to popular film and television to advertising to visual data in fields such as the science‚ law and medicine. The term culture refers to a whole way of life‚ meaning a broad range of activities geared towards classifying and communicating symbolically within a society. Visual culture is the shared practice of a group
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It would be difficult to be sensory challenged whether it was a visual or a hearing disturbance. However‚ I feel for me personally that having a visual disturbance would be more challenging‚ especially if I could not see at all as with blindness. Being a person that has worn glasses for the last 30 years‚ I understand a bit about visual disturbance. I cannot get out of bed in the morning without my glasses or I have a difficult time seeing‚ if I had to go through life like that I would have a tough
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Location The location or scene of a music video shows the audience where the artist is as well as the type of genre the music video is. The location of a video usually will influence the genre but it also will relate to the song. Pop and dance music videos are usually have a party vibe so the sets usually are at the beach‚ part or car‚ or a fun imaginative place like in Katy Perry’s music video California girls or the music video roar which is somewhat reminiscent of anaconda‚ in terms of location
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Skoal AD Rhetorical analysis The ad being analyzed is an ad for the Skoal brand versus cigarette smoking. This ad depicts a younger female playing pool in a bar. It is mainly pointed towards younger males. By telling young men by dipping “Skoal”‚ their sex life will be improved‚ because they will be inside with the girl instead of outside smoking a cigarette by themselves. This ad is effective due to the target audience and their increased hormones around that age. “Skoal” is trying to the
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