global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above product launch A fresh approach to a global
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delivering its message “Rhetoric” 1 The art of speaking or writing effectively: as a : the study of principles and rules of composition formulated by critics of ancient times b : the study of writing or speaking as a means of communication or persuasion 2 a : skill in the effective use of speech b : a type or mode of language or speech “Rhetoric.” Merriam-Webster. m-w.com. Encyclopaedia Britannica. 2012. Web. 20 Dec. 2012. From “Aristotle’s Rhetoric.” Stanford Encyclopedia of
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A fight with words to change the minds of your audience is one way to explain rhetoric. In Shakespeare’s Julius Caesar‚ rhetoric is exactly what Brutus and Mark Antony used to duke it out and to get their point across about Caesar’s death to the people of Rome. Seeking to gain their support and change their minds based on their rhetorical way with words. Let’s get it on! “If then that friend demand why Brutus rose against Caesar‚ this is my answer: not that I loved Caesar less‚ but that I loved
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category of the 47% of Americans that don’t pay income taxes. Horsey is implying that since cowboys fall into that category they are not “worthy” of Mitt Romney’s handshake. This hybrid cartoon is drawn in one frame‚ in color‚ that relies both on visual and word imagery. There is a dark blue banner at the top of the cartoon‚ written in white that reads‚ “ The average cowboys receives $25‚000 annually…” (Horsey). When first looking at the cartoon the audience notices the surrounding of the Great Plains
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Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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Advert Questions (A) (a) Comment on the advertising strategy adopted previously and currently. PREVIOUS STRATEGY -IT WAS A SHALLOW APPROACH. NOT POSITIONED EFFECTIVELY FOR THE MARKET. THE TOTAL ADVERTISING WAS AWFUL. IT CREATED MORE PROBLEMS IN THE PEOPLE’S MIND. CURRENT STRATEGY -TREAT CHICKEN AS EVERY FOOD. Toward off negatives: ‘Chicken so fresh‚ it simply melts in your mouth. Reason: Superior blast freezing process.” “Chicken so fresh‚ it’s only minutes old
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Running Head: USING VISUALS 1 Using Visuals To Communicate A Message CGD218 01/20/2014 USING VISUALS 2 Business is the only thing that comes to mind when I can think of success. It is where people enter the work place‚ and begins their careers‚ or even starts their own career for others to follow along. The main idea in a business is getting the meaning of your company and what it stand for‚ so all can see and understand
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and Technology Unit Two Investigation VISUAL POLLUTION Visual pollution only occurs in some parts of Australia. Visual pollution has now become a law by the council due to businesses advertising on busy roads which distract the drivers. However even if your car was parked in a shopping centre car park and had a for sale sign on the back of your car this will be braking the law! I chose visual pollution because it really effects my workplace. We are
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Political Campaign Rhetoric In 2004 the United States of America held a presidential election as it does every four years. Throughout the process‚ from primary to convention‚ from the debates to Election Day‚ both the candidates and the media relied on rhetoric to influence the thoughts of the electorate. Because of the close results of the 2000 election and the bitter court battle that followed‚ the rhetoric of the campaigns of both major candidates in 2004 was stronger and more focused than
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Visual Communication Introduction: A small activity before the speech. Put images of famous brands (eg: logos‚ products w/o names) on the slide show and ask the audience to guess. Make sure that everyone can guess “You guys get all right answers‚ but now ask yourself a question that Dr. Self always always ask us to do ‘How do you know?’. Your answer can be bcz they’ve become trademark‚ they can be seen everywhere‚ maybe bcz of their colors… All of these features belong to what we are going to make
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