Store Design and Visual Merchandizing Group No. 11 Swaroop Sabnis Manaswi Deshmukh Yogesh Bhagchandani Pratyasha Rana Patgiri Drashti Shah Rohit Tiwari Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising
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The Contemporary Unethical Use of Rhetoric in the Media to Manipulate the Public Aristotle believed that rhetoric is an art that could‚ and should‚ be studied and that good rhetoric is not only persuasive but also ethical. I agree with Aristotle’s claim that good rhetoric is not only persuasive but it is ethical. Rhetoric is value neutral in that the principles of rhetoric are not necessarily moral or immoral; it is dependent on how they are utilized. I believe it is unethical when good rhetorical
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Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV‚ the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices‚ cars‚ building
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Unknowingly I realize that rhetorics are something I see and hear in my everyday life. For example‚ here lately when checking out at the cash register I have been asked if I would like to donate any amount to the hurricane relief fund for the victims that have been affected. Then there is the debate of being patriotic and unpatriotic by kneeling for the flag or not standing at all. Which is causing much debate about making that particular choice is being un american. Since no particular situation
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nourished schools of rhetoric that followed him. Aristotle came with his unique classification of rhetoric; he put it into five parts as it is already explained above. He rejected Plato’s views that rhetoric does not lead to knowledge‚ he affirmed that rhetoric is crucial because it leads to understand justice and maintains people’s rights whenever law fails to keep justice. We have noticed that how Cicero had laid down a comprehensive analysis of the nature ant range of rhetoric. At his hands the
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Ethics in Marketing: False Advertising History of Advertising and the Rise of Ethical Implications For decades‚ advertisements have been telling us not only what to buy‚ but also what we shouldn’t be able to live without. The history of advertising can be traced back as far as the Roman Empire‚ where posters advertising the gladiatorial games would be hung around for all to see. Modern advertising dates back to about 1583 when the first daily newspaper was printed in England under the reign
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This is an interesting year in the NBA because there are plenty of notable names that will be free agents at the end of the season. The summer could bring on the ultimate game of musical chairs for players‚ swapping teams for more lucrative contracts and a better chance at winning a championship. Of all the free agents‚ LeBron James has probably been the most talked about when it comes to 2010 restricted free agency. There has been plenty of speculation about the teams he will go to next year
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Decoding an Advertising Campaign AAMI In this following essay I will be discussing and analysing the advertisement campaign of Rhonda and Ketut created by AAMI car insurance. I will go over the strengths and weaknesses involved‚ the use of propaganda and further advertising and it’s benefits. In 2011 AAMI launched a campaign which would soon become one of Australia’s most loveable story lines. AAMI decided to take a different approach when releasing this campaign‚ as it needed to be something Australians
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Contemporary Rhetoric Exam- Unit 1 Part I: Is there anything new under the sun? How far have we come in the field of communication since Aristotle? To these questions I suppose I would have to say no‚ the basis of rhetorical theory and study is not new. However‚ as to far we have come since Aristotle‚ I would say the sheer breadth and depth of study of rhetoric and the field of communication as we know it today gives testament that there is new ideas and applications to Aristotle’s original thoughts
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In the article Rhetoric as a Course of Study‚ Fleming examines the simultaneous rise of rhetorical theory and continued decline of rhetorical education‚ and he proposes ways that this situation might be changed. He speaks about the importance of knowing the rhetoric and how it should be more common in education‚ however recently rhetoric has become something greatly used in politics and less often in common language. “What would a contemporary rhetorical education look like? It would have a curricular
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