The wide use of advertising has created a special style of English--advertising English. Its unique features‚ simple language and immense attraction separate it from other kind of language. In the development of advertising English‚ this kind of language has formed its own features in several aspects. As a means to disseminate information‚ advertising English must be compact‚ vivid‚ visual‚ emotional and attractive. Therefore‚ morphology in advertising is quite different from common English. The
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Advertising and its objectives? Advertising is an activity of attracting public attention to a product or business‚ as by paid announcements in the print‚ broadcast‚ or electronic media. Advertising is a paid form of a non-personal message communicated through the various media by industry‚ business firms‚ nonprofit organisations‚ or individuals. Advertising is a marketing tool and may be used in combination with other marketing tools‚ such as sales promotions‚ personal selling tactics
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False advertising is misleading with claims that aren’t substantiated by evidence. Every year companies pay millions of dollars to have their product shown on commercials or billboards that shows the great abilities of their products. But when time comes for the Super Bowl companies show the best of the best to make the audience fall for it in a very clever way. Many people don’t know that there is still false advertising on today and still think that everything that they see is true. “Truth" refers
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Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used
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IEP 6 June 2nd‚ 2011 Success in advertising is not about how much you pay but how you create it. That is why many expensive advertising fail while some other inexpensive ones succeed. Money has nothing to do with advertising. Gary R. Dahl once said that “You don’t need a huge ad budget to create effective ads” (Dahl‚ 2007‚ p.46). Idea‚ media and production are the key to open the successful advertising’s world. The most important thing about advertising is ideas. No matter how much you pay
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Advertising roles In this essay we will talk about four roles that define the Advertising world both on the client side and the agency side. We will look at their various tasks and how they interact to add value to an advertising campaign. The four roles we will talk about are commonly met in advertising agencies however there is no clear naming or role and skill distribution‚ every agency can handle their job roles as they wish. There are two types of agencies: the independent agencies and the
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FEATURES OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation
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Milano 2010 Table of Contents: Friends Friends is an American sitcom created by David Crane and Marta Kauffman and produced by Bright/Kauffman/Crane Productions‚ in association with Warner Bros. Television. In 1993 David Crane and Marta Kauffman initially named friends as Insomnia Café. They presented the project to Bright‚ and together they purposed it to NBC‚ which is a commercial TV broadcaster‚ this means that this broadcaster is financed by advertisers. Regarding the
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1. Discuss the comparison of single document interface and multiple document interfaces. 2. Write the advantages. And disadvantages of multi document interface 3. Write the application examples of multi document interface. 6. Explain SDI and MDI applications in detail. 9. Highlight the features of COM Q1. Answer MDI (Multiple Document Interface) and SDI (Single Document Interface) are different interface designs meant to handle documents within a single application. MDI allows an application
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Reading Visual Culture: Short Paper Essay By Angus Plunkett As technology has grown over the years‚ the Internet has become a gigantic craze. You can now view a photograph of your house from an orbiting satellite‚ you can research anything you like with the click of a button and you can talk to people on the other side of the world. However‚ the Internet sensation‚ YouTube has recently attracted “1 billion users‚ and also become a major factor on the Internet‚ with 4 billion views per day.” Offering
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