Manhattan was hit by water contamination‚ Bikoff set out to buy bottled water and found that except for the brand name‚ there was very little difference between the different brands of bottled water sold. Bikoff was looking for additional nutritional value rather than plain water. Finding none‚ he started conducting an in-depth study about different companies making bottled water. He found that he could use vapor distillation to create an alternative to bottled water. Bottled water was generally procured
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EXECUTIVE SUMMARY: This project is about VITAMIN WATER. It covers the core concepts that are involved in the production‚ development and implementation of this product. Taking an initiative and launching a new product for the local market‚ this concept involves giving a new era to the mineral water. This report guides about the product attributes‚ boosting its phases to penetrate through target market identification and segmentation‚ planning for market positioning‚ effective pricing strategy‚ how
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OF Vitamin Water in Pakistan MISSION STATEMENT To establish itself as a health water supplier targeting sports‚ thrill seeking community and also for those adults‚ for whom‚ vitamin intake becomes a necessity with a span of age or due to some illness. To establish itself as a health water supplier for young generation & for adults with vitamin as a daily source of energy Executive Summary Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin
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Brand Name & Punch Line INGREDIENTS Vitamin A Vitamin D3 Thiamin Mononitrate Riboflavin I.P Pyridoxine Hcl IP Mecobalamin Niacinamide Calcium Pantothenate IP (vitamin B5) vitamin C (Ascorbic acid) Vitamin E Biotin Magnesium Copper Zinc Molybdenum Selenium Chromium Lutein (10%) Folic acid Zeaxanthin QTY. 5000 IU 400 IU 5 MG 5 MG 1.5 MG 500 MCG 50 MG 10 MG 75 MG 25 mg 150 MCG 30 mg 0.55 mg 21 mg 11 mcg 37 mcg 32 mcg 6 mg 1.5 mg 300 mcg Composition PACK SIZE SALES PACK THERAPY PACK CASE
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Competition in the Bottle Water Industry From 1996 to 2001 the bottle water industry worldwide sales went from 21 billion gallons to 32 billion gallons‚ with an annual growth rate average of 8.7%. The world’s largest market for bottled water‚ the United States attributes their 9.2% annual growth rate to consumer’s concerns regarding the purity of tap water‚ and a more health conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of
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competition among colleges throughout the nation. It is open to college students and the topic for the competition is how Vitamin Water boosts your energy for your daily. Participants need to film a video no longer than 5 minutes to describe how Vitamin Water refreshes their bodies and helps them to have an energetic life every day. Then all participants need to upload their videos to Vitamin Water’s facebook page and people can vote by clicking the “like” button for the video. The video who has the most
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stand for Nestle Waters and compose an analysis about bottled water industry in United States at strategic business unit level (SBU) 2. Analysis a) Market: During 1996 to 2001‚ the United States had became the world’s largest market for bottled water‚ the annual consumption had increased with 9.2% compound average growth rate‚ from 3‚495.1 (1996) to 5‚425.3 (2001) million of gallons. Mainly bottled water can be divided into 2 types‚ bulk water and PET contained water‚ during 1990 s to
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1. Background & purpose a) History MGH Group is a one of the largest Bangladeshi conglomerates. MGH has core investments into Contract Logistics‚ Supply Chain Solutions‚ Ocean Carriers‚ and Airlines GSA representations‚ Cutting-Edge IT Solutions‚ Inland Container Terminal Management‚ Food & Beverage Retail‚ FM Radio‚ Cable Television Network‚ Tea & Rubber Plantation‚ ‚ Commercial‚& Retail Banking‚ Computer Reservation System (CRS) Distribution‚ Internet Booking Engine‚ and
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look at one of gatorade’s closest competitor‚ Vitamin Water‚ the liquid inside is virtually identical. However‚ the answer for this question lies in advertising and marketing of these products. While these products are very similar in ingredient and nutrient composition‚ Gatorade does a much better job attracting consumers because of their strong appeal to emotion on their website‚ on their bottles‚ and through
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Fat- and Water- Soluble Vitamins SCI/241 According to the textbook “vitamins are organic compounds that are essential in the diet in small amounts to promote and regulate body processes necessary for growth‚ reproduction‚ and the maintenance of health.” (Grosvenor & Smolin‚ Ch. 7 pg. 200) Vitamins are classified into two groups based of their solubility‚ as some are soluble in water and others are soluble in fat‚ with these characterizations we are able to know more about how the different
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