other small coffee chain. The same year‚ Schultz had raised $25 million in order to open more new stores across nation. By 2002‚ Starbucks had established as the dominant specialty-coffee brand in North America. Starbucks is even more impressive when the company spent almost null value in advertising the brand. Starbucks serves more than 20 million unique customers and operates in more than 5000 stores worldwide. SWOT Analysis Strengths * Innovation service * Lowest employee turnover rate
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Drinking water or potable water is water safe enough to be consumed by humans or used with low risk of immediate or long term harm. In most developed countries‚ the water supplied to households‚ commerce and industry meets drinking water standards‚ even though only a very small proportion is actually consumed or used in food preparation. Typical uses (for other than potable purposes) include toilet flushing‚ washing and landscape irrigation. Chlorination is the process of adding the element chlorine to water as
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The company Eco Water‚ Inc. was started by Manish Krishna. He started the company to market what came to be the Purity II Naturalizer Water Unit. The Purity II comes from a company called Environmental Control‚ Inc. Manny’s company‚ Eco Water‚ Inc. started off in a very efficient way. Only $20‚000 was used to get Eco Water‚ Inc. going in the right direction. For most‚ this is very little money to get a company started. By keeping his company manageable with such little overhead‚ Manny definitely
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BRAND AWARENESS OF CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY BRAND AWARENESS Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition
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Bling h2o is a high end or “Super Luxury” bottled water product created by Kevin G Boyd a Hollywood producer / designer. Bling h2o costs from $US35.00 to $US2‚600.00 per bottle and the water is bottled into glass bottles studded with Swarovski crystals. Bling has been featured on MTV music awards and The Emmys and on it’s website refers to itself as the Rolls Royce of bottled water. To identify the potential consumers in Australia we need to look at the target market and market segments bling
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Water is a human right‚ not a commodity. It is the essence of life‚ sustaining every living being on the planet. Without it we would have no plants‚ no animals‚ no people. However‚ while water consumption doubles every twenty years our water sources are being depleted‚ polluted and exploited by multinational corporations. Water privatization has been promoted by corporations and international lending institutions as the solution to the global water crises but the only one’s who benefit from water
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Dabur India Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming
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Date: February 16‚ 2011 To: Professor Koford From: Eric Walters Subject: Fiji Water Case Analysis As requested‚ I have looked at the case study. Below I have included the answers to the questions that you have posed to us. Ethical and Socially responsible Marketing and why marketers should be concerned about CSR and sustainability If a company markets ethically that means they are not just looking at what is legal‚ they are looking at what is morally right. To be socially
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started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all around the world. Virgin group companies even far apart from each other are like one big family that is constant in the delivery of its brand message and the values it stands for. Each company is empowered to run their individual affairs but they do help one another to seek solutions and advancement. Their cohesion
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Next to oxygen‚ water is the second most crucial necessity of human life. Up to 60% of the human adult body is water (Perlman). Human blood is made up of ninety-two percent water (Sanders). The relevance of ingesting water is the cause for a debate about which source is the best‚ bottled water or tap. There are several reasons to choose bottled water over tap water when quenching thirst. One reason to choose bottled water rather than tap water is because bottled water is odor free. Occasionally
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