Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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Renaissance Architecture Between 1400 and 1600 AD classical ideas of an ’’ age of awakening’’ took place in Italy and northern Europe. This period was called ’’ The Renaissance’’ which means ’’born anew’’ in French. Renaissance architecture was inspired by the architecture of classic/ancient Greece and Rome. Before Gothic architecture was very asymmetrical and complex. The renaissance architecture was highly symmetrical and very proportioned. Features Of Renaissance Buildings: •symmetrical
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WHAT IS ARCHITECTURE? Architecture is constructed around the formation of a design idea. Before defining what architecture is‚ one must first look at the designer and the process of design. Jane Anderson sums up the definitions of these ideas; “There is no one right answer in architecture.” This makes the definition of architecture hard to discover‚ however‚ easier to explore. Throughout history theories incorporate information on these architectural characteristics and attempt to explain them
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Ancient Egyptian Architecture The Nile valley has been the site of one of the most influential civilizations which developed a vast array of diverse structures encompassing ancient Egyptian architecture. The architectural monuments‚ which include the Great Pyramid of Giza and the Great Sphinx of Giza‚ are among the largest and most famous. In Ancient Egypt and other early societies‚ people believed in the omnipotence of Gods‚ with many aspects of daily life were carried out with respect to the
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Enterprise Architecture: Question Consider yourself a practitioner in computer technology‚ telecommunications and Software system‚ who is interested in acquiring skills through knowledge of the most advanced application tools and methods both present (such as MIT programme) and coming. You have consequently been charged with planning‚ developing‚ applying and delivering advance information systems‚ architectural solution and programming products. Identify and critically analyze cognate enterprise
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Angellie P. Manabat Humanities BS Psychology Ma’am Viray Different Mediums of Architecture Architectures has to do with the planning‚ designing and constructing form‚ space and ambience that reflect functional‚ technical‚ social‚ environmental‚ and aesthetic considerations. It requires the creative manipulation and coordination of material‚ technology‚ light and shadow. Architecture also encompasses the pragmatic aspects of realizing buildings and structures‚ including scheduling‚ cost estimating
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The Evolution of Architecture due to several analyzed themes (Gothic architecture and Modern architecture) Abstract This paper contains a comparative analysis of the evolution of architecture in relation to Gothic revival and Modern Architecture. In this comparative analysis the similarities and differences of each style are highlighted and discussed. It further discusses and illustrates the elements which are unique to each style. The buildings which are the subject of this analysis includes:
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meaning but to simplify it‚ vernacular buildings is an approach of architecture that uses local material and resources in a certain area or region where a building is built and undertakes local needs. Before 1900s‚ people unconsciously built vernacular buildings as they can only use sources around their area to build houses for their needs but as years go by people started understanding the use and style of vernacular architecture as it develops more. According to www.archdaily.com architects everywhere
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French Architecture France is a country rich in architecture. You can spend all your days day walking through the streets of Paris‚ or any other region‚ visiting the museums‚ and taking pictures next to one of the many impressive monuments. France has many old monuments and some of them they are in well good condition like the Maison Carrée and the Pont du Gard near Nîmes. The Carolingian dynasty of Charlemagne was a period of innovative buildings‚ using the Romanesque architecture‚ which gave
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Bulacan State University College of Architecture & Fine Arts City of Malolos TOA 123 [pic] 2nd Semester AY 2009‐2010 Arch. Godesil G. Lejarde Instructor TOA 123 Theory of Architecture 2 Arch. GGLejarde
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