Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis on the local market while keeping its reputation‚ bp brand and local aspiration alive and
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BP Oil Spill Chait‚ J‚ (2010). Dear Leader. New Republic‚ 241(10)‚ 2-2. Retrieve June 21‚ 2010‚ from Academic Search Premier. This article discusses the present oil spill in the Gulf of Mexico. The president’s has not changed the Minerals Management Service. In reality‚ the federal government has no agency tasked with capping undersea oil leaks. All the necessary equipment‚ along with the expertise for operating it‚ resides with the private sector. BP will likely bear the full cost of the spill;
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Sea infrastructure Technology and BP 2011 01 Welcome Notes: We’re excited that you want to take part in the Ultimate FieldTrip 2011 competition. From our first oil discoveries in Persia to today’s enhanced oil and gas recovery techniques‚ BP has always been at the frontiers of science‚ technology and engineering. The winning team of the Ultimate FieldTrip 2011 will have the opportunity to experience and contribute to the real challenges facing BP today during a six to eight week paid
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BRITISH PETROLEUM MODULE: MANAGING ACTIVITIES ASSIGNMENT TITLE: British petroleum (BP) MAY 2012 BY: STUDENT ID:BMC111213975 LECTURER: SUBMISSION DATE: 15th may 2012 CONTENTS PAGE TASKS | PAGE | Introduction | 4 | PART 1 Task 1- Structure and culture of BP and relationship between the different processes and functions. | 5-7 | Task2-identify British petroleum mission
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Jeff Grisan April 7‚ 2011 Case Study #2 British Petroleum “BP is one of the world ’s largest energy companies‚ providing its customers with fuel for transportation‚ energy for heat and light‚ retail services and petrochemicals products for everyday items” (BP‚ 2011). The organization is the fourth largest company in the world‚ operates in over 80 countries and employees more than 80‚000 people. BP produces approximately 3.8 million barrels of oil equivalent per day with more than 18
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[pic] BP Case Study November 10‚ 2011 Professor: Steven Lee Strategic Management Mississippi College British Petroleum[pic] Executive Summary The history of BP was set in motion as the Anglo-Persian Oil Company in Persia in 1901. William Knox D’Arcy‚ an English entrepreneur hired George Reynolds‚ a geologist and explorer to dig Persia for oil. Reynolds could smell natural gas and was most certain they would hit oil
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BP is a British global energy company which is the third largest energy company and the fourth largest company in the world. As a multinational oil company‚ BP is the UK’s largest corporation‚ with its headquarters in London. BP’s headquarters is in Houston‚ Texas. The company is among the largest private sector energy corporations in the world‚ and one of the six private sector oil exploration‚ natural gas‚ and petroleum product marketing companies. Tony Hayward took over as the Chief Executive
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BP is one in six of the largest oil and gas companies in the world. BP stands for British Petroleum‚ but that was not the first name of the gas and oil company‚ it all started in 1908. Explore George Reynold’s went on a mission to find oil in Persia and he did not fail. The mission was actually for a man by the name of William D’Arcy. This oil that was found became part of BP’s first company name the Anglo-Persian Oil Company‚ but that’s not what everyone thinks or knows about when someone says BP
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SWOT Analysis S TRENG THS - BP is listed on London Stock Exchange and within the FTSE 100 Index‚ it is also has a listing on the New York Stock Exchange. BP is operating globally in 80 countries with different brands. - BP is 4th in the Fortune 500 and 3rd largest energy company worldwide measured by revenue. (CNN Money‚) which is also dominant in the European market. - BP also gained competitive edge because the world leading oil related technology. WE AKNESSES - BP made a huge loss in 2010 owing
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all of the environmental issues that we face and decide what qualifies as an environmental issue. The BP Oil Spill has been a huge environmental issue; it was the worst oil disaster in US history. The government estimated up to 2.6 million gallons per day with a total of 205.8 million got into the gulf. Louisiana‚ Mississippi‚ Alabama and Florida all had miles on miles of surface oil problems. BP put nearly 2 million gallons of chemical “dispersants” into the ocean‚ which actually make the oil more
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