ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Case Study in Management Information Systems Submitted By: Ronald Jay Villamer Submitted To: Engr. Romwell Dumag INTERACTIVE SESSION: MANAGEMENT On April 4‚ 2008‚ Tata Consultancy Services (TCS)‚ a leading global information technology services provider‚ announced it had signed a multi-year‚ multi-million dollar outsourcing contract to provide Chrysler LLC with a comprehensive set of information technology services. Was this a good move for Chrysler? Tata Consultancy
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Case Study One: Amazon.com Amazon started as an e-commerce book site and has now added music‚ toys‚ electronics‚ software‚ and home improvement equipment to its list of product offerings. The Amazon supply chain is longer than that of a bookstore chain such as Borders or Barnes and Noble because of the presence of an additional intermediary—the distributor. The distributor margins in the Amazon supply chain can also be viewed as an increase in cost. However‚ Amazon has exploited several opportunities
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room. At the end of the exam you must attach all tasks to your question paper using the treasury tag. ALWAYS REMEMBER YOUR WORK MUST BE YOUR OWN © OCR 2015 G041/01/IC Jun15 3 PRE-RELEASE TASKS – INSTRUCTIONS FOR CANDIDATES Read the attached case study and these instructions carefully‚ then carry out the tasks detailed below. There are two types of task. In Task 1 you will produce
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CASE STUDY 2 INTERACTIVE SESSION : TECHNOLOGY IS THE IPAD A DISRUPTIVE TECHNOLOGY ? 1. Evaluate the impact of the iPad using Porter’s competitive forces model. Traditional Competitor The traditional competitor for iPad are televisions‚ newspapers‚ books‚ music store and magazine. Supplier The iTunes music store changed the customer perception of album and music bundle. Now‚ customers have drastically reduced their consumption of album. Prefer to download one song at time. Customer
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Nueva Ecija University of Science and Technology College of Arts and Sciences San Isidro Campus COMPARISON OF BANKING STRUCTURE IN THE UNITED STATES AND ABROAD A Case Study Presented to The Faculty of College and Arts and Sciences In Partial Fulfillment of the Requirement for the Subject Finance I (Principles of Money‚ Banking and Credit) During the First Semester of A.Y. 2011-2012 Proponents: Pangilinan‚ Mark Allan C. Aligora‚ Norman Cabral‚ Anne-Janette
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Case Study 6 One of the main causes of the housing bubble “bursting” in the mid-2000’s was largely due to the sub-prime mortgages. A sub-prime mortgage is generally classified as a mortgage loan to a borrower with a low credit score‚ with a small down payment‚ or high debt to income ratio. The market for sub-prime mortgages was 37.6 percent of total mortgages by the end of 2005. In 1994 sub-prime mortgages accounted for only 6 percent of total mortgages. To a great extent the “bubble burst” is
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Module 7 Case Study 2: Transforming customer service for BRANZ Ltd. Abstract Porter’s value chain describes a comprehensive format of creating value within any business venture. It explains how to alter business inputs into outputs that are of greater value than the initial cost of creating the same outputs. According to Michael Porter‚ analysing the chain of activities in any organization will be of more value to the output and services compared to the summation of the cost of these activities
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Singhania Institute of Management and Research for providing us the useful information and their kind co-operation and tremendous support. Nishtha Sethi Simar Preet Singh PERFACE Term paper imbibes an integral part of Business Environment Studies. One cannot merely depend upon the theoretical knowledge‚ but such Term Papers propelled with fruitful classroom lectures which clear the fundamental concepts .To develop managerial administrative skills. Future managers have to enhance their analytical
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Cisco Systems Uses Its Culture for Competitive Advantage Case Study 1. What are the observable artifacts‚ espoused values‚ and basic assumptions associated with Cisco’s culture? Explain. The above terms are also known as the three fundamental layers of organizational culture‚ each varying in outward visibility and resistance to change an each level influences another level. Observable artifacts are the most visible and also cosist of the physical manifestation of an organization’s culture (Kreitner
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