EMPLOYER BRANDING: AN INNOVATIVE APPROACH Introduction Headlines like RINL(Rashtriya Ispat Nigam Limited ) Personnel department gets ISO 9000 for its excellent services in Human resources‚ ‚ Standard charted bank employees to have5 days week‚ ICICI plans to recruit 30‚000 employees in coming year ‚ Accenture on course to hit 35‚000 headcount in India or launching of a completely a new Brand strategy .TCL a china based electronic company termed " Creative life "for global market or Infosys
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strategies that have not only captivated customers but have led to paradigm shift in the who process of branding. Gone are the days when a ‘brand’ was meant to give recognition to a product or at the most to a company. The 21st century has revolutionized the meaning of the term brand and has added a whole new array of dimensions to it like lifestyle branding‚ Retro branding‚ Employer branding‚ brand gendering etc. Though the whole world is now in the brand bubble wrap it is the Gen Y that has
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Table of Contents Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the critical enduring assets to a company which can be the name‚ term‚ design‚ symbol or any unique feature can be used to identify business. Kapferer (2008) suggest that branding is the most important factor to service industry as its instinctive
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thus to bring them into the purchase stage. Table of Content Acknowledgement Abstract Chapter 1: Introduction 1.1 Rationale 1.2 The role of Visual Merchandising 1.3 Factors to be researched • Branding (connections between brand and store image) • Retail Environment: atmosphere • Window and In-Store displays • Product location‚ grouping and promotions • Customer service • New technologies 1.4 Aims of the Research 1.5
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Capital and director of EURIB/European Institute for Brand Management ‘One of the definitive resources on branding for marketing professionals worldwide.’ The Economic Times‚ India ‘Jean Noel Kapferer’s hierarchy of brands with six levels of brands is an extraordinary insight.’ Sam Hill and Chris Lederer‚ authors of The Infinite Asset‚ Harvard Business School Press ‘A fresh perspective on branding that is easy to understand and inspirational. I believe it to be the finest book on the subject in the
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SBM ASSIGNMENT Submitted by: Madhavi Verma 12DM-081 Personal Branding Why people agreed to pay Rs.5 for attending Narendra Modi’s Rally? Why do we have people who build temples in name of Rajnikant and Amitabh Bachhan and not for any other equally successful movie star? Is it only because of the talents possessed by these individuals or something beyond that? Do these personalities “brand” themselves and consciously do or refrain from doing things that affect their brand image? We all already
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expansion • Non-PUMA brand expansion 2. What best describes Puma’s “vision statement”? Its vision statement states that Puma is a sports lifestyle company that is attractive to all sports enthusiasts worldwide. 3. What is Puma’s “multicategory” branding strategy‚ and what would be an alternative to this strategy? Footwear‚ apparel‚ and accessories‚ an alternative would be to focus/specialize on one aspect either footwear‚ apparel‚ or accessories 4. What “horizontal integration” strategies has
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personally am a brand fan. Before choosing a certain product‚ I look at what the brand is before buying the product. It is important in relevance of business Branding is relevant in business because brand = a promise. For businesses it is a marketing strategy which is important in all sizes of businesses. This research is of interest to many people as branding is very important to some. Before looking at any product or service‚ consumers first see the brand name and sometimes some are not as concerned about
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Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation. The study includes insights from the people involved in branding for various companies and many case studies of brands that have been revitalized‚ as well as the process of rejuvenation from the perspective of the manufacturer. Venktesh Babu. M Page 1 Issues in Brand Rejuvenation Strategies Table
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