promotional schemes for retailers are related. • Table 6.2.8 Highest Demand * Best Promotional schemes Crosstabulation Count Best Promotional schemes Total Idea Airtel Uninor Reliance Vodafone Highest.Demand Idea 11 4 5 2 1 23 Airtel 1 18 1 1 15 36 Uninor 1 4 1 1 0 7 Reliance 1 4 0 0 2 7 Vodafone 0 9 2 3 3 17 Total 14 39 9 7 21 90 • Table 6.2.9 Chi-Square Tests at 95% confidence interval- Value df Asymp. Sig. (2-sided) Pearson Chi-Square 47.610a 16 .000 Likelihood Ratio 51.056 16
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INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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Customer Preference for Telecom Brands at Point of Purchase: A Comparative Analysis Submitted in partial fulfilment for the degree of Master of Business Administration Under the guidance of (May‚ 2009) [pic] Submitted by MBA (2nd Year) DEPARTMENT OF MANAGEMENT STUDIES INDIAN INSTITUTE OF TECHNOLOGY - DELHI NEW DELHI Certificate This is to certify that the major project titled ‘Customer Preference for Telecom Brands at Point of Purchase:
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create small business experience (SBE). Our SBE involves promoting and selling of Vodafone addon services to the target markets i.e the Universities students .The business will open in the AUT Market place .This report will focus on the external economic and competitive elements that are likely to affect the activities booth. A: EXTERNAL ENVIRONMENTAL FACTORS As Any other Organization‚ Vodafone is affected by external factors like Technological‚ Political‚ social‚ legal
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What is ethics? Ethics is concerned with what is right or wrong‚ good or bad‚ fair or unfair‚ responsible or irresponsible‚ obligatory or permissible‚ praiseworthy or blameworthy. It is associated with guilt‚ shame‚ indignation‚ resentment‚ empathy‚ compassion‚ and care. It is interested in character as well as conduct. It addresses matters of public policy as well as more personal matters. (http://www.onlineethics.org/Education) In business ethics is applied and practiced in all levels however
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case is talk about the company‚ Vodafone KK. This company has good performance in Europe‚ the Middle East‚ Africa‚ Asia Pacific‚ and their subsidiary is joint ventures with United States. What a famous global company! However‚ Vodafone was failed in Japan. For example‚ their products in Japan were being dull and services were got worse. Because their products were not catch on the fashion‚ so Japanese who is tech-savvy didn’t like‚ and couldn’t satisfy them. Vodafone was just cared about that wanted
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The Environment of Business 1. Introduction The business that will be analysed is Woolworths Financial Services (WFS). WFS is a financial service provider call-centre‚ based in Observatory. The company offers a range of financial products and services. These include the Woolworths’ in-store card‚ credit cards and revolving personal loans. The call-centre services all the Woolworths stores across South Africa. WFS is in a joint venture with ABSA‚ as its financial partner. 2. Scanning the Internal
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organizational direction (processes and operations‚ communication among employees‚ leadership practises or level of friendliness). Task 1: The immediate/contextual environment 1(a) Input-process-output (IPO) analyses for Premier Foods and for Vodafone IPO model is a very efficient tool for analyzing and documenting the critical aspects of the transformation process. IPO model is one type of functional that determines the inputs‚ outputs and the processing tasks that are needed to transform the
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person and put all the questions that you would put to a client within a debriefing session in order to clarify yourself so that you can come up with a creative brief. Task 5: Communication channels - Identify relevant communication channels for Vodafone Passport service and define what would be the role of each one in a communication campaign aiming to increase subscription of this service. Task 1 - Sony Triniton– Formulate the Position Backswards [Target/need] To time‚ entertainment. _Sony_Triniton_
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The internship is completed at the Vodafone Group‚ location Maastricht. The Vodafone Group is a leading telecommunication operator company with operations in 26 countries and partner markets in 51 countries connecting 465 million customers worldwide. Vodafone has been present in the Netherlands since 1999. It is currently the 2nd largest mobile operator in the country‚ offering both consumer products and business solutions. Since the 1st of January 2017 Vodafone Netherlands has formed a joint-venture
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