person and put all the questions that you would put to a client within a debriefing session in order to clarify yourself so that you can come up with a creative brief. Task 5: Communication channels - Identify relevant communication channels for Vodafone Passport service and define what would be the role of each one in a communication campaign aiming to increase subscription of this service. Task 1 - Sony Triniton– Formulate the Position Backswards [Target/need] To time‚ entertainment. _Sony_Triniton_
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According to‚ the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix‚ it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover‚ the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets‚ it occurs when an organisation enters an existing market with current
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December 17‚ 1999‚ Vodafone AirTouch‚ one of the leading international mobile telecommunications companies in the UK‚ launched a formal hostile bid for Mannesmann‚ one of its largest peer companies based in German. Mannesmann has just acquired another large UK wireless operator‚ Orange. Vodafone first offered Mannesmann €138 billion‚ or €266/share‚ which is way higher than its valuation a few weeks ago. But Mannesmann rejected this tender offer and asked for €350/share. Vodafone has to decide whether
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General Information: Programme Title and Level BTEC National Diploma in Business Level 3 Programme Number JW478 Unit Number and Title Unit 3 Introduction to Marketing Unit Code Y/502/5411 Coursework Title Assignment 1 Marketing Techniques Coursework Number 1 Information about each Coursework Task: Task No Assessment and Grading Criteria Assessment Methods / Evidence Hand out Date Hand in Date 1-3 Task 1 addresses P2 Task 2 Addresses
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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Introduction The Ansoff matrix presents the product and market choices available to an organisation. The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix‚ which involves examining the options available to the organisation from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets‚ but also involves
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Business Law Project Topic: Conflict of Laws Introduction: What is Conflict of Law? Conflict of laws is that part of the law in each state‚ country‚ or other jurisdiction that determines whether‚ in dealing with a particular legal situation‚ its law or the law of some other jurisdiction will be applied. An alternative term‚ widely used in Europe‚ is "private international law May arise because of differences between the law of the country of nationality of a person and that in which that person
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References: Thomson‚ A. 2014. Vodafone Said to Discuss Sharing Broadband With BSkyB in U.K. [online] 20 January. Available at: http://www.bloomberg.com/news/2014-01-20/vodafone-said-to-discuss-sharing-broadband-with-bskyb-in-u-k-.html [Accessed: 31 March]. PLUNKETT‚ S. 2014. Vodafone‚ BSkyB in talks to curb BT ’s broadband reach - report. [online] 19 January. Available at: http://uk.reuters.com/article/2014/01/19/uk-vodafone-bskyb-idUKBREA0I09C20140119 [Accessed: 31 March 2014]
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6/6/2011 IMI EXAMPLES OF GOOD CSR AND BAD CSR IN TELECOMMUNICATION IN INDUSTRY Evaluating CSR using B&L Framework | Ashwani K Sinha CONT ENTS 1. 2. INTRODUCTION .................................................................................................................................................. 3 SELECTION OF INDUSTRY .................................................................................................................................... 3 2.1 2.2 2.2.1
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contents Introduction 1 1. MODELS & ANALYSIS 2 1. Models choices 2 2. Use of models 2 1. Porter’s five forces 2 2. BCG Matrix 3 3. Ansoff matrix 4 4. SWOT analysis 5 Bibliography 7 Table of figures Figure 1 : Porter’s five forces 2 Figure 2 : BCG Matrix 3 Figure 3 : Ansoff Matrix 4 Figure 4 : SWOT Analysis 5 * Introduction Nowadays‚ in a growing world trade‚ more and more companies are developing themselves at an international
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