Analytical Tools Case1 Prepared for: Prof Madya Sofiah Abd Rahman MKT750 Strategic Marketing Management Prepared by: Muhammad Mazlan Farid b. Mastar 2009306619 EMBA14B Analytical Tools 1. ANSOFF Matrix The Ansoff Matrix is a marketing tool created by Igor Ansoff. The Ansoff Matrix is a tool that helps businesses decides their product and market growth strategy. When to use it Ansoff’s growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing
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IT Strategy White Paper Telecom Sector: Vodafone 2013 IT Strategy White Paper Telecom Sector: Vodafone 2013 Submitted by: Geetha Ranganathan 2011B41 Rosanne Mathias 2011B10 Augustus Simon 2011B31 Pranshu Sahni 2011B20 Sidharth Geddam 2011B04 Royston Vaz 2011C48 Aastha Dhawan 2011D36 Submitted by: Geetha Ranganathan 2011B41 Rosanne Mathias 2011B10 Augustus Simon 2011B31 Pranshu Sahni 2011B20 Sidharth
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References: Ansoff‚ H.I. (1957)‚ "Strategies for diversification"‚ Harvard Business Review‚ Vol. 35 No.5‚ pp.113-24. Calandro Jr‚ Joseph and Flynn‚ Robert Business Strategy Series‚ ISSN 1751-5637‚ 2007‚ Volume 8‚ Issue 6‚ pp. 409 - 417 CFO Magazine (2004)‚ "Finance
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com). How might Quantas employ such a tool as the Ansoff product/market expansion grid in developing its growth strategies? Ansoff ’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. Market Penetration
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COURSE: BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY DESCRIPTION CODE: MAS 262 PROJECT: IDENTIFICATION OF PHILANTHROPIC COMPANIES AND THE EFFECT PHILANTHROPIC ACTS HAVE ON THE COMPANIES Corporate social responsibility (CSR) is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and all other members of the public sphere who may also be considered
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Airtel‚ Idea‚ Vodafone‚ Tata Docomo. For more information‚ see our website. If you have Airtel or Tata Docomo as your mobile provider‚ we have confirmed reports of successfully using WhatsApp with a specific wireless access point configuration: 1. Go to Settings -> Configuration -> Preferred Access Point. Select Mobile Office. 2. Go to Settings -> Configuration -> Default config settings. Delete the config settings. 3. Reboot your phone. If you have Vodafone as your mobile
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Advantage and Increasing Competition 9 REPORT TO THE BOARD OF DIRECTORS 10 BIBLIOGRAPHY 12 Executive Summary This report mainly aims to identify the business level and the growth strategies of LG‚ with the Bowman strategy clock and Ansoff growth matrix. BIBLIOGRAPHY Liu K W (2008)‚ KFC in China – Secret Recipe for Success‚ John Wiley & Sons Asia Pte Ltd‚ Singapore. Hill W Charles and Jones R G (2004)‚ Strategic Management An Integrated Approach‚ 6th Edition‚ Houghton
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MobiNil was the first operator in the Market (May‚ 1998) • Vodafone followed by November 1998 • Then Etisalat by May 2007 Market Background (cont’d) • By Q2 2008‚ the Market share of the three operators was • The market can be considered as Monopolistic competion MobiNil Vodafone Etisalat Source: MCIT‚ NTRA & Global Research Market Background (cont’d) • By end of 2006‚ the Market share of the two operators was MobiNil Vodafone Source: MCIT‚ NTRA & Global Research • 1) Population
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_____________________6 * The bargaining power of customers ____________________________6 * The bargaining power of suppliers ____________________________________6 * The intensity of competitive rivalry ____________________________6 Vodafone UK _____________________________________________________7
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KWAME NKRUMAH UNIVERSITY OF SCIENCE & TECHNOLOGY INSTITUTE OF DISTANCE LEARING‚ KNUST SUNYANI CAMPUS [pic] TOPIC: THE EFFECT OF BRANDING ON CUSTOMER GROWTH IN THE TELECOMMUNICATIONS INDUSTRY (A CASE STUDY OF VODAFONE GHANA) BY PINAMANG FRANCIS WILLIAMS A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF COMMONWEALTH MASTERS OF BUSINESS ADMINISTRATION JUNE 2013 CHAPTER
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