Is brand loyalty of consumers affected by a financial crisis? The current financial crisis has spread around the world and no consumer has stayed untouched. In economic downturns‚ consumers are trying to better manage their expenses due to uncertainty for the future. In such cases‚ their brand loyalty might be shaken. Especially for UK consumers‚ whose purchasing power is lower than the other nations‚ the situation in the beginning of 2010 seems to be much more difficult. Hence‚ the purpose of
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Nowadays the world changes in so many parts such as environment‚ economic‚ cultural‚ technology and so on… And all of those things will be effect in a business. Especially‚ technology has change really quick over last 20 years. It is made the word seem smaller and make people closer .Communicate today has changed from personal to more dialogue as sharing information‚ sharing videos‚ photos and other multimedia content. It is accomplished through the development of technology in both hardware such
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Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their income. d. With India’s increasing GDP and average income‚ younger
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MARKETING MANAGEMENT CASE ANALYSIS LECTURER: Boaz K. Ingari General Motors (K) ltd An Introduction General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%)‚ Industrial and Commercial Development Corporation (20%)‚ Centum Investments (17.8%) and Itochu Corporation (4.4%). The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern
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achieve its goals. In this case the marketing plan is to advertise two different types of holidays for its current and possible customers. One is to do a painting holiday in Tuscany and the other is to do a walking holiday in Turkey. Igor Ansoff created the Ansoff matrix‚ there are four different types of strategy within his matrix that have to potential to be market development‚ these include; Market Penetration‚ Product development‚ Market development and Diversification. Jeremy is planning broadening
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mix. The marketing mix is a combination of the four Ps- product‚ price‚ promotion and place. [Solomon et al (2011)‚p.21 & 22] In my own experience as a consumer‚ every company must need to use the marketing mix. For example‚ if we think about Vodafone
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THE INTERNET PROJECT Module Code 5N1611 TABLE OF CONTENTS INTRODUCTION 3 ANTI-VIRUS PROTECTION 3 CONCLUSION 5 AUTHENTICATION 5 ENCRYPTIONS 5 FIREWALLS 6 CONCLUSION 12 BIBLIOGRAPHY 12 INTRODUCTION Anti-virus protection Antivirus software is essential protection for any business or home users that is connected to internet. This software needs to be applied not only to single personal computers but to a network as a whole. This should ensure that viruses carried
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products and services in the market. To maintain their competitive position‚ UPC gained access to new and complementary capabilities‚ resources and businesses. Furthermore‚ the major competitors of UPC are Ziggo‚ KPN‚ Telfort‚ TELE2‚ Online‚ and Vodafone. UPC Ziggo What are the different strategic groups? Dimensions to Consider for Structural Analysis (Strategic Groups) within Industries 1. Specialization - Width of product line 2. Brand identification - Advertising 3. Product
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Orange The Orange brand is all about simplifying the mobile user’s experience and relating to human rather than technology. Although being an MNO means that Orange has to highlight technical aspects of its brand as well to highlight the quality of its brand experience‚ but Orange tends to do that by employing technology as a tool for a better future rather than an end in itself. For Orange‚ being an MNO is all about enabling people to interact and communicate in the richest ways possible and the
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htm&pc=001/008/002/016/001&mnu=52910&mfp=001/008&st=&cy= Rangaprasad‚ P. (2012‚ March). A Setback in Fighting Tax Avoidance in India: Vodafone vs. Union of India. Retrieved December 2012‚ from Financial Integrity and Economic Development: http://www.financialtaskforce.org/2012/03/09/a-setback-in-fighting-tax-avoidance-in-india-vodafone-vs-union-of-india/ Rau‚ A.‚ & Ghosal‚ P. (n.d.). Entering the Tiger’s Den: Foreign Investment in India Through Mauritius or Singapore. Retrieved
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