Vodafone Essar’s Advertising Strategy - The ’Zoozoos’ Campaign SYDENHAM INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional
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Idea Cellular: Idea Cellular is nothing but a company (wireless telephony) that operates in around twenty two telecom circles i.e. in India. In 1995 it came into existence. It began as a joint business enterprise in between Aditya Birla Group‚ Tatas‚ and AT&T by appending Wings Cellular (that operated in UP‚ MP)‚ Tata Cellular and Birla AT&T communications. At the starting it had just some degree of footprint in the field of GSM. In the year of 2004 Escotel acquisition provided Idea a properly
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AIRTEL Company profile of Airtel India’s largest and world’s third largest cellular service provider with more than 82 million subscribers –Bharti Airtel is a merger between Bharti Group and Airtel it’s a well know Ned brand in India as well as Asia . Owned by Mr. Sunil Bharti Mittal‚ Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed
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businessmonitor.com.ezproxy.brad.ac.uk/cgi-bin/request.pl?view=articleviewer&article=545298&SessionID=A97D5CC622C911E1921951577B297F78&iso=ID&keyword=HTC&service=1 Business Tools & Templates. (2009‚ January 11). Boston Consulting Group (BCG) Growth-Share Matrix. Retrieved December 5‚ 2011‚ from Business Tools & Templates Web Site: http://www.business-tools-templates.com/U_GuidesPDF/Boston%20Consulting%20Group%20%28BCG%29%20Growth-Share%20Matrix%20User%20Guide.pdf Datamonitor. (2009
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Presented by Rajneesh Kumar Rohit Banthia Rahul Sharma Rajendra Mishra Riya Verma Presentation Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam
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References: Benjamin K. Mutai (2000). How to write quality research proposal; A complete and simplified recipe‚ (1st Edition) Mumbai:Thelley Publications Borg‚ W.R Boston Consulting Group (BCG) (2011). The socio-economic impact of mobile financial services: Analysis of Pakistan‚ Bangladesh‚ India‚ Serbia and Malaysia. Retrieved from http://www.telenor.com/en/resources/images on 30th August‚ 2011. Brigit. H. (2006). Access for all‚ building
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PCCW - Become the Leadership Position in Hong Kong of Their Core Busiess TABLE OF CONTENTS INTRODUCTION 1 Company Background 1 Company Objective 2 ENVIRONMENT ANALYSIS 2 CPM Matrix MARKETING SITUATION ANALYSIS 5 SWOT Analysis 7 BCG Growth-Share Matrix 9 Relative Market Share Position in Industry 13 CONCLUSION 15 RECOMMENDATION 16 APPENDIX 18 REFERENCE 20 INTRODUCTION COMPANY BACKGROUND PCCW Limited (PCCW or the Company)is a Hong Kong-based company which holds
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business organization (business.lovetoknow.com) Ethical activities carried out by Vodafone One ethical activity that is carried out by Vodafone would be the introduction of its content bar which prohibits access any content rated 18 which would be otherwise accessible by children and young people automatically until proof is provided by customers that they are 18 or over. Another such ethical activity performed by Vodafone would be the company deciding against sending bulk unsolicited SMS messages and
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Vodafone The current IMC campaign Zoozoo campaign Vodafone’s Zoozoo campaign was launched with the main motto of promoting its Value Added Services (VAS) in India. Vodafone was trying hard to capture the VAS Space because it is a potential cash cow for cellular companies. As Vodafone was a new brand in India‚ it had a challenging task to develop their cellular value added services. Vodafone has introduced a new characters called the Zoozoos
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Vodafone’s current position? An example of primary research is actually exploring the needs of customers at vodafone which as a result‚ I did research such as the questionnaire that I issued‚ this is primary research which gave an idea of different aspects of what people want and their needs from vodafone this included areas such as: If they had ever used vodafone before and what they thought of vodafones quality of service etc. By using primary research such as the questionnaire abled to give an indication
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