A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS‚ MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I‚ Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of
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BCG Matrix Explained: How to Use and Create your BCG Matrix The BCG Matrix is also known as BCG Growth Share Matrix. The BCG Matrix tool and chart (originally developed by the Boston Consulting Group company) are used for developing marketing strategies and performing marketing analysis related to planning and analysis of portfolio of products and services (market offering). The portfolio of market offering analyzed with the BCG Matrix Tools is generally portfolio of products and services offered
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person and put all the questions that you would put to a client within a debriefing session in order to clarify yourself so that you can come up with a creative brief. Task 5: Communication channels - Identify relevant communication channels for Vodafone Passport service and define what would be the role of each one in a communication campaign aiming to increase subscription of this service. Task 1 - Sony Triniton– Formulate the Position Backswards [Target/need] To time‚ entertainment. _Sony_Triniton_
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December 17‚ 1999‚ Vodafone AirTouch‚ one of the leading international mobile telecommunications companies in the UK‚ launched a formal hostile bid for Mannesmann‚ one of its largest peer companies based in German. Mannesmann has just acquired another large UK wireless operator‚ Orange. Vodafone first offered Mannesmann €138 billion‚ or €266/share‚ which is way higher than its valuation a few weeks ago. But Mannesmann rejected this tender offer and asked for €350/share. Vodafone has to decide whether
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Business Law Project Topic: Conflict of Laws Introduction: What is Conflict of Law? Conflict of laws is that part of the law in each state‚ country‚ or other jurisdiction that determines whether‚ in dealing with a particular legal situation‚ its law or the law of some other jurisdiction will be applied. An alternative term‚ widely used in Europe‚ is "private international law May arise because of differences between the law of the country of nationality of a person and that in which that person
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Group (B.C.G) Matrix Although the BCG matrix enables us to assess the value of sales for each product or service‚ it is largely limited and therefore critiqued in academia. Davidson (2007?) describes how “the BCG matrix defines future profitability solely in terms of high market growth and high market share” without exploring other factors. The popularity of this model may therefore result from its “conceptual simplicity”. Davidson expresses how “the BCG model picks business winners” however
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References: Thomson‚ A. 2014. Vodafone Said to Discuss Sharing Broadband With BSkyB in U.K. [online] 20 January. Available at: http://www.bloomberg.com/news/2014-01-20/vodafone-said-to-discuss-sharing-broadband-with-bskyb-in-u-k-.html [Accessed: 31 March]. PLUNKETT‚ S. 2014. Vodafone‚ BSkyB in talks to curb BT ’s broadband reach - report. [online] 19 January. Available at: http://uk.reuters.com/article/2014/01/19/uk-vodafone-bskyb-idUKBREA0I09C20140119 [Accessed: 31 March 2014]
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6/6/2011 IMI EXAMPLES OF GOOD CSR AND BAD CSR IN TELECOMMUNICATION IN INDUSTRY Evaluating CSR using B&L Framework | Ashwani K Sinha CONT ENTS 1. 2. INTRODUCTION .................................................................................................................................................. 3 SELECTION OF INDUSTRY .................................................................................................................................... 3 2.1 2.2 2.2.1
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In 2011‚ Boston Consulting Group was named one of the Fortune Magazine’s 100 Best Places to Work for. “Boston Consulting Group (BCG) is One of Only Two Companies to Make the Top dozen Every Year Since 2006; Earns First Place Honors Among Smaller Companies for the Fourth Time and Continues to Enjoy the Highest Ranking Among Consultancies by a Wide Margin” (BCG). BCG continues to be ranked highly by employees and clients because of their personal relationships and their ability to seek change to
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company as a whole to get some background before delving further into a specific area. The Boston Consulting Group (BCG) is a firm that deals with strategic planning and general management. Their clients include those that are on the list of the 500 largest companies in North America‚ Asia‚ Europe and Australia‚ as well as smaller non-profits and government agencies. The mission of BCG is "to help leading-edge businesses gain lasting strategic and competitive advantage through a combination of breakthrough
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