Vodafone: Rethinking international strategy Consulting Mandate Table of Contents 1 Introduction Vodafone PLC is a publicly traded British telecommunication multinational. The era of Vodafone started in 1984 and has since then undergone dramatic internal and external development stages. Stages of Vodafone’s development can be divided into multiple laps‚ each lap under a different cabinet of its various CEOs. After having been brought public in 1988‚ Vodafone kicked
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INDRODUCTION: Vodafone is the world’s largest mobile telecommunications community‚ employing over 65‚000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However‚ it retains local names and imagery in markets where this is essential to maintaining the
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DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR By JAMSHEED.P Sixth Semester B.com Degree Programme (2010 Admission) REG NO: AZAKBCM040 TITLE: CUSTOMERS’ RESPONSE TO MOBILE NUMBER PORTABILITY -A STUDY WITH SPECIAL REFERENCE TO VODAFONE SUBSCRIBERS IN POOKOTTUMPADAM Comment [a1]: The title should be clear and specific in term of topic and area of study. Under the supervision of Mr. ABBAS VATTOLI Assistant Professor DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR
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Vienna * Blackpool. Vodafone group and the Techniques used to market their products: Vodafone group is a British multinational telecommunications company HQ is in Newbury. In addition it is the world’s biggest mobile telecommunication company‚ this company is measured by subscribes as well as 2011 revenues. It owns and works networks in more the 30 different countries and also has partner networks in more than 40 other countries. One more thing is that Vodafone also owns 45% of Verizon
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12 Vodafone Group Plc Annual Report 2014 Chief Executive’s review A defining year for the Group… Our emerging markets are performing well‚ although our mature European markets continue to face challenging conditions. However‚ we have continued to make good progress in delivering our long-term strategy‚ by building firm foundations for the future with our substantial investments in Vodafone Red‚ Project Spring and unified communications. Review of the year It has been a year of substantial strategic
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create small business experience (SBE). Our SBE involves promoting and selling of Vodafone addon services to the target markets i.e the Universities students .The business will open in the AUT Market place .This report will focus on the external economic and competitive elements that are likely to affect the activities booth. A: EXTERNAL ENVIRONMENTAL FACTORS As Any other Organization‚ Vodafone is affected by external factors like Technological‚ Political‚ social‚ legal
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analysis of Vodafone Plc‚ a world’s biggest mobile network. Firstly‚ history of Vodafone will be explained. Secondly‚ external environment will be examined with the help of PESTLE analysis. Thirdly‚ internal environment will be analyzed for the various key strategies. Fourthly‚ Vodafone’s competitive situation explained with the help of SWOT analysis and finally conclusion about Vodafone strategy with regards to competitors will be drawn for current situation. Company History: Vodafone was established
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Sponsorship and the marketing mix Introduction 1 Vodafone is the world’s largest mobile telecommunications community‚ employing over 65‚000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However‚ it retains local names and imagery in markets where
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up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited for India operations Joint venture with Vodafone and Idea cellular to create a new independent tower company called Indus Towers. THREATS: Vodafone acuisition of Hutch-Essar Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market Competitive Advantage
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mobile phoneconnections have crossed fixed-line connections. India primarily follows the GSM mobilesystem‚ in the 900 MHz band. Recent operators also operate in the 1800 MHz band. Thedominant players are Airtel‚ Aircel Uninor‚ Reliance Infocomm‚ Vodafone‚ Idea cellular andBSNL/MTNL. There are many smaller players‚ with operations in only a few states.International roaming agreements exist
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