Name: CHUNKY ADNANI Reg. Number: 091585574 Course: B.A. ACCOUNTANCY & FINANCE Topic: Evaluation of Vodafone Essar’s Marketing Strategy Contents 1) 2) 3) 4) 5) 6) 7) 8) Executive Summary Introduction Indian Telecom Market PEST Analysis SWOT Analysis STP Analysis Marketing Mix Evaluation of Vodafone Essar’s strategy: i. Ansoff Matrix ii. Pricing Strategy iii. BCG matrix iv. Product Life Cycle 9) Vodafone’s Current Position 10) Prospects/Issues for future growth 11) Conclusion 12) Appendices 13)
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Introduction Vodafone is a telecom company formed in 1982. Its goal is establish a voice and data services over cellular communication networks. The mission statement of Vodafone is “The Vodafone mission is to be the communications leader in and increasingly connected world enriching customers lives‚ helping individuals‚ businesses and communities are more connected by delivering their total communication needs.” (Kasi‚ 2011) The threats for Vodafone are mainly come from technology. However‚ it
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keep moving on to make the world different. When Steve Jobs passed away‚ not only fans of Apple products but also those who appreciate his great contribution to electrical industry feel sad about the loss of a great man. 2. What were Apple’s competencies in the music and telephone business? Are they a source of competitive advantage? Why or why not? Apple’s
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Question 4 Assess the strategic alternative used by the firm Burger King is the world’s largest flame broiled fast food restaurant chain. As of mid-2009‚ it operated about 12000 restaurants in all 50 states and in 74 countries and U.S. territories worldwide through a combination of company-owned and franchised operations‚ which together employed nearly 400‚000 people worldwide. Two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers by its
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The Factories Act‚ 1948‚Section 51 to 60: 51.Weekly hours: * No employee will work more than 48 hoours in a week. 52.Weekly Holidays: * NO worker will work on the first day of the week. * Incase he is made to work the he should get a holiday 3 days immediately before or after the first day for which the responsible manager has to send a notice to the inspector for approval which must be displayed in the factory notice board. 53.Compensatory holidays: * In case an employee
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Core Competencies of a Clinical Nurse Practitioner and a Non-Clinical Nurse Administrator Susan Brown South University Dr. Donna Falsetti Role of the Advanced Practice Nurse – NSG5000 October 7‚ 2012 Although both the non-clinical nursing administrator and the clinical nurse practitioner are both advanced positions in the field of nursing‚ they are not the same position that requires the same core competencies across the board. Nursing is a challenging field of study that allows for similarities
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Analysis 11 6 STP Strategy 12 7 Vodafone Corporate Objectives (Proposed) 13 8 Impact on Key stakeholders 14 9 Marketing Strategy 15 10 Marketing Action Plans 16 11 Future Product Positioning Strategy 18 12 Projected Profit and Loss Statement 19 13 Contingency Plans 19 EXECUTIVE SUMMARY After years of focus on voice-telephony‚ Vodafone should now focus on new areas like Value Added Services
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Circuit City developed world-class capabilities in logistics that enabled it to track trends and have inventory in its geographically dispersed stores. Additionally‚ Circuit City developed a core of motivated and knowledgeable sales staff. Circuit City employed a big-box strategy with stores that had a large footprint that stocked a variety of products (selection) and service that relied on economies of scale to achieve high sales volumes. High sales volume enabled competitive pricing‚ but it also
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Clean Harbors Inc. External Analysis Clean Harbors was founded in 1980 and is the largest hazardous waste disposal company in North America. They have four business segments: technical services‚ field services‚ industrial services‚ and exploratory services. Field services provide environmental cleanup services and emergency response environmental assistance. Its services involve the cleanup and restoration of buildings‚ equipment‚ and sites that have been contaminated by exposure to hazardous
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than 403 million customers across the world (Vodafone‚ 2013). More than 30 countries and are partners with network companies over 50(Vodafone‚2013). 2000-The acquisition of Mannesmann AG -making it the world’s largest mobile telecommunications company. 2005-launch Stop the Clock for Pay monthly and Pay as you go customers. 2006-The Vodafone Mobile Connect 3G broadband (HSDPA) data card is launched‚ offering faster data speeds on laptops. 2007-Vodafone launches Secure Remote Access‚ providing data
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