Christos Athens 2010 Vodafone Greece Vodafone Greece was established in Greece in 1992 – under the trade name Panafon – with the participation of Vodafone Group Plc.‚ France Telecom‚ Intracom and Data Bank‚ and was officially renamed to Vodafone in January 2002. In December 1998‚ the company listed its shares in the Athens and London stock exchange‚ while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares. The
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VODAFONE STP ANALYSIS STP Segmentation: Vodafone segments its target users by Income‚ Age‚ Service usage‚ Nature of customer‚ life of the service and geographical condition. Income Age: Vodafone segments its end users by segmenting them into “youth” and “adults”. It further categorizes these as college going kids‚ those that have just entered the corporate world and older adults. Service Usage: Vodafone segments its target consumers /users by the kind of service they are looking for. They
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HYPERLINK "http://www.amity.edu/default.asp" INCLUDEPICTURE "http://www.amity.edu/Admission/images/amity_logo.gif" \* MERGEFORMATINET PROJECT REPORT On MARKETING STRATEGIES OF VODAFONE SUBMITTED TO: PROF. SWATI MITTAL SUBMITTED BY: PULKIT PUNJ 9999962559 ACKNOWLEDGEMENT It is well-established fact that behind every achievement lies an unfathomable sea of gratitude to those who have extended their support and without whom the project
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Vodafone In today’s times it is impossible to imagine a world without the use of cellular phones. Mobile or Cellular phones have today gone from being just a prestige buy for some to becoming one of the most essential things that we need in everyday life. But what would mobile phones be without the network service provider? The answer to that question is absolutely no where. They could be used to play games‚ store numbers may be even take photographs but without the service providers they would
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Vodafone India Sales and Distribution [Type the document subtitle] Varun Vivek (11BSPHH010935) Karan Ganju (11BSPHH010381) Vidhi Sharma (11BSPHH010944) Vidhi Saigal (11BSPHH010943) Introduction Industry Profile India’s telecommunication network is the third largest in the world and the second largest among the emerging economies of Asia on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its market. Major sectors of
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Vodafone Group Plc The term VODAFONE comes from Voice Data Fone chosen by the company to reflect the provision of voice and data services over mobile phones. Vodafone Group is a global telecommunication company with headquarters located in Newbury‚ Berkshire United Kingdom. It is the world’s largest mobile telecommunication company with around 341 million users worldwide. It operates network in over 30 countries and has partner networks in over 40 additional countries. Vodafone was formed in 1983
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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tool to another‚ however the company uses these different marketing tools to target the entire consumer market right from young to old‚ students to retirees‚ etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age. 3. Communication Objective: Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest mobile phone (Motorola V9) with a Telstra
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Vodafone turns East 1. Presentation of the case Before China’s entry into WTO in 2001‚ government protected its strategic telecommunication industry and there were two domestic state-owned enterprises in the telecommunication market‚ CMHK and China Unicom. Whereas‚ the fixed-line telecommunication was dominated by China Telecom‚ China Tietong and a smaller fixed-line player‚ China Netcom. While the negotiations for WTO were taking place‚ China firstly agreed to basic telecommunication opening
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I/ Core Business Vodafone at a glance: Vodafone Group public limited company (plc.) is the world-leading multinational telecommunication company headquartered in London‚ United Kingdom. It is turning global with operations in 31 countries and partner networks in other 40 countries. Vodafone is the world ’s largest mobile telecommunication network company‚ based on revenue of £44.5 billion in 2010 (Vodafone‚ 2010). Based on subscribers‚ it is the world ’s second largest mobile phone operator with
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