Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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significance: - Mangrove forests are among the most productive terrestrial eco systems and are natural and are a renewable resource. Mangroves are not a marvel just for their adaptations but also for the significant role they play in our environment. * Mangrove ecosystem act as Buffer Zone between the land and sea. * Mangroves protect the coast against erosion due to wind‚ waves‚ water currents and protect coral reefs‚ sea-grass bed and shipping lanes against siltation. They are also
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proactive to the constantly changing dynamics of the business environment within which any organization operates. It is widely recognized at the start of the twenty-first century that the pace of change is accelerating around the world as the globalization of economies forces businesses to respond. Figure 2.1‚ representing the systematic marketing process has‚ at the start of the process‚ an appreciation of the external business environment on which all strategy and subsequent marketing decisions
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marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro. Internal
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to both macro and micro environment:-] | Market research is the function that links the consumer‚ customer‚ and public to the marketer through information | “Marketing environment includes all the forces that directly or indirectly influence marketing operations by affecting an organization acquisition of inputs/creation of outputs such as human‚ financial and natural resources and raw material‚ information‚ goods‚ services or ideas. Sometimes a distinction is more between macro and micro
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(1)What is a Business Environment? Answer A Business Environment is the physical and operational factors‚ both internal and external‚ that affect the flow of activities in a business. They include; customers‚ competitors‚ suppliers‚ distributors‚ industry trends‚ substitutes‚ regulations‚ government activities‚ the economy‚ demographics‚ social and cultural factors‚ innovations and technological developments. (2)What Are the Types of External Business Environments? Answer There are many types
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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Analyse the macro environment of the Europran Tour Operation with PESTEL analysisi from 2003 until today. TUI illustrates one of the most amazing and successful strategic changes of a firm among the largest European companies‚ the undisputed European leader in the tourism industry with a fast growing but very volatile and competitive industry. Thery operate in over 180 countries worldwide serving more than 30 million customers offering a wide range of leisure travel experiences. TUI travel ( tour
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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CHANDRA R INDEX S NO 1 TOPIC PAGE NO 3 - 20 INTRODUCTION TO MACRO ECONOMICS 21 – 35 2 AGGREGATE DEMAND AND AGGREGATE SUPPLY 3 36 - 43 MONEY AND BANKING 4 44 - 49 GOVERNMENT BUDGET 5 49 - 58 BALANCE OF PAYMENT AND FOREIGN EXCHANGE 6 59- 66 BOARD PAPER 2013 DELHI 7 67 - 75 MARKING SCHEME Page 2 COMPILED BY HOD ECONOMICS MRS. CHANDRA R HANDBOOK OF MACRO ECONOMICS NOTE: THIS STUDY MATERIAL IS NOT ALL ENCOMPASSING. FOR A COMPLETE
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