|7 P’s with respect to Domestic and International Market | |International Business | | | |Presented to: Prof. Muralidharan | | | |Presented by: Group no. 1
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Product- Core actual augmented‚ done Product by involvement The product we would be marketing would be a specialty product. The product would not typically be bought on a daily basis‚ however Place Distribution intensity would be intense. The app Core the core benefit formed by the product is convenience. It permits consumers to manipulate images and videos hands free i.e. through hand and body signals. Actual the actual product is the application‚ which allows consumers to use
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Vodafone Vodafone is a total communications provider‚ offering customers voice‚ data‚ and 3G broadband and fixed internet. Since its inception in 1998‚ the company has drawn on the global strength of Vodafone Group as well as its own in-house research and development of innovative products tailored specifically for the Egyptian mobile market. The pioneering spirit of Vodafone Egypt’s corporate structure has allowed the company to continue
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Marketing Mix Four P ’s The four P ’s of marketing was first introduced by Jerome McCarthy back in the 1960 ’s.The suggestion was introduced to the marketer as an aide in marketing strategy and planning. Although McCarthy ’s Four P ’s was implemented to aid the marketer in his or her planning and strategies‚ Robert Lauterborn then suggested an idea in which the Four P ’s can be used to take the consumers into consideration. The Four P ’s of Marketing consists of Product‚ Place‚ Promotion‚ and
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The Marketing Mix and the Four P’s The marketing mix is what most marketing people call "the 4 P’s" and it consists of Product‚ Price‚ Place‚ and Promotion. "Some people will increase the marketing mix to the "five P’s"‚ to include people. Others will increase the mix to "Seven Ps"‚ to include physical evidence (such as uniforms‚ or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)" (Marketing Teacher‚ 2000). The marketing mix is a very important aspect
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describe services as having seven "Ps" [the additional three are: people‚ process‚ physical]‚ an expansion from the accepted four Ps [Product‚ Price‚ Promotion‚ Place] for products.”[1] In marketing‚ the seven Ps refer to the product‚ price‚ promotion‚ place‚ process‚ physical evidence and people that make up the marketing mix. They are an extension of the more basic ’four Ps’: product‚ place‚ price and promotion. ’Physical evidence’ refers to elements within the store -- the store front‚ the uniforms
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The Four P’s of the Marketing Mix Shandalia Whitener American Intercontinental University Abstract This paper discusses the marketing mix. The writer explains the four p’s that make up the marketing mix in order to market a product or service. The writer also applies the marketing mix to a new model smartphone provided by Samsung. The marketing mix reveals what is most important in marketing the product in order for the marketer to make successful decisions for marketing the product. Once
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Vodafone/ExxonMobil Marketing Strategies Riad Akhundov‚ Ryan Cohen‚ Nhu Lam‚ Nazar Orozbaev‚ Qwynn Trotter‚ and Caglayan Arslan 9/27/2012 Table of Contents Table of Contents………….………………………………………………………..1 Executive Summary………………….……………………………………………..2 Background…………………………………………………..…………………..3-4 Vodafone…………….…………………...………………………………….3 ExxonMobil……………………………...…………………..........................3 Marketing Strategies……………………………………………………………..5-8 Vodafone……………………………………………………………………
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THE 7 P ’S OF MARKETING MIX 1.INTRODUCTION Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts‚ the most important one being the marketing mix. The marketing mix helps marketing companies to develop better strategies‚ so that the product or service they offer would target their target market accurately. When marketing a product the marketing company should have a unique selling proposition this attracts
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In Depth strategic analysis of the vodafone group 1.0 INTRODUCTION This report presents an in-depth business; strategic analysis of Vodafone Group Plc.The report provides a comprehensive insight into the company‚ including strategy formulation‚ strategy planning‚ strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organization’s external environment‚ to identify Opportunities and threats it might face‚ and its strategic capacity‚ capabilities
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