University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The importance of market segmentation and the
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MARKETING AND SALESMANSHIP (REVISED CURRICULUM) MARKETING-I 3 HOURS CLASS XI MARKS: 60 Theory I. Introduction: Meaning‚ nature and scope of Marketing; Importance of Marketing; Difference between Marketing & sellings; Concepts of Marketing: Production concept‚ product concept‚ Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15 II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic‚ demographic
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The psychodynamic theory: It is based around three dynamic which are Food‚ Sex and water. This approach is based on the premise that human behaviour and relationships are shaped by conscious and unconscious influences. This was developed by Freud Sigmund. Conscious: consists of all the mental processes of which we are aware and what you want. For example‚ you may be feeling thirsty at this moment and decide to get a drink. Unconscious: this contains our biological based instincts for the original
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Module 8 Homework Module 8 Homework Steven McCord Allied American University Author Note This paper was prepared for COM 120 ‚ Module 8 Homework taught by Katherine Tracy. PART I: SHORT RESPONSE Write a response to the following prompt using proper APA Style. Prompt: You will select a topic for your ceremonial speech. Limit the scope of your topic based on the idea that you can present the actual speech in four to seven minutes. Step 1: Review the information presented in
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information to customers easily. * MARKETING * What is marketing? * Creating consumer wants & satisfying it * Finding ways to satisfy customers effectively & efficiently. * Is to be defined as value delivering process. * Definition * Kotler “Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating‚ offering and exchanging products of value with others”. * AMA “ Marketing is the process of planning & executing
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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After being put-off by the Hypermart people today I could try out Minute Maid ’Pulpy Orange’ at a local small retailer. It has taken close to six month for the brand to reach the Hindi Heartland after the its launch in three southern states in February. First the plus points of the product‚ It tastes good‚ and the tag like ’Puply Orange’ stands up to the expectations both while drinking and visibility of the pulp . The tag line and product experince match...The distribution and the POPs for the launch
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BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code MG2048 Module Title Marketing Communications Module leader Maged Ali Student ID number 1217919 Student name Christian Henawi Degree Programme (e.g. Business and Management (General)) General Business and Management I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another person’s thoughts‚ writings‚ inventions‚ as one’s own. It includes the incorporation
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Chapter 8 What is a product ? Product is anything that can be offered in a market for attention‚ acquisition‚ use‚ or consumption that might satisfy a need or want Experiences represent what buying the product or service will do for the customer Consumer products are products and services for personal consumption Classified by how consumers buy them Convenience products Shopping products Specialty products Unsought products Convenience products are consumer products and services that the
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Global marketing standardization: Answer is becoming less popular with the large multinationals encourages product‚ packaging‚ and advertising variations for each nation or local market actually raises production costs presumes markets throughout the world are becoming more alike is more popular with consumer products than with industrial goods Question 7 Question 7 1. Mattel lost millions of dollars on its international marketing campaign
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