TERM PAPER OF STRATEGIC MANAGEMENT STRATEGIC AUDIT VODAFONE SUBMITTED TO:Mr. Amit Kumar Lal SUBMITTED BY:ARUN KUMAR GULERIA Section T1801 Roll No. RT1801A02 Program Code: 194 Reg. No. 10807166 LOVELY PROFESSIONAL UNIVERSITY LOVELY INSTITUTE OF MANAGEMENT (LIM) 1 © ARUN GULERIA | arun_guleria@ymail.com ACKNOWLEDGEMENT In order to make my project I acknowledge a special thanks to all those people without whose supports it would not be possible for me to complete for me to complete my
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This information is beneficial as it allows us to proceed to use Porters 5 forces and SWOT analysis to gain knowledge on a company operating environments and sources of competitive advantage. 2.1 POLITICAL FACTORS Before deciding to operate in a new country‚ a thorough political environment scan is necessary. “Elections and
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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A. Using the PESTEL framework‚ identify which of the factors are impacting the tourism industry in your country. B. Indicate also which of the factors that you have identified are most important and why. A. The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies and to assess how different environmental factors may influence business performance now and in the future. It includes
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l Pestal Analysis Framework The PESTEL framework categorises environmental influences into six main types: political‚ economic‚ social‚ technological‚ environmental legal Thus PESTEL provides a comprehensive list of influences on the possible success or failure of particular strategies. * Political Factors: For example‚ Government policies‚ taxation changes‚ foreign trade regulations‚ political risk in foreign markets‚ changes in trade blocks (EU).
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Marketing Theories – PESTEL Analysis Posted on May 16‚ 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –
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planning and advertising campaign of Vodafone in Indian telecom industry. Vodafone wanted to not only announce its entry in India but also communicate to its consumers that Hutch will now be known as Vodafone‚ through various outdoor mediums across the nation. The Advertising agency of Hutch and now Vodafone‚ Ogilvy & Mather (O&M)‚ had a two-fold task to achieve: announce the entry of Vodafone into India and highlight the metamorphosis of Hutch into Vodafone. O&M realised that they had a fantastic
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HUTCH & VODAFONE MERGER A brief study on Voodafone’s purchase of stake in Hutchison Telecom International GLOBSYN BUSINESS SCHOOL HUTCH "Hutch" is the GSM mobile network of Hutchison Teleco Limited‚ which is a fully owned subsidiary of Hutchison Telecommunications International Limited (HTIL)‚ a listed company in the New York and Hong Kong stock markets. HTIL is a leading provider of telecommunications services‚ operating or rolling out mobile telecommunications services in 9 countries‚ offering
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business to determine these various factors and plan their strategies accordingly to survive against all such odds. But practically it is virtually impossible to consider all such individual factors and therefore specific models exists like PESTEL and Porter five forces which are applied available to determine the external and internal environments factors affecting the shipping industry in India‚ the same are applied here. Overall shipping industry in India is very large in size and volume‚ therefore
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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