Measuring the success of the strategy Vodafone’s sponsorship deal with Manchester United costs Vodafone £30 million over a four year period. Vodafone clearly has to evaluate the effectiveness of this partnership in terms of its own marketing objectives. It does so in four ways: • General awareness is measured through consumer research. For example‚ consumers may be asked questions such as "Did you know that Vodafone sponsors Manchester United?" • The impact of phones and accessories is measured
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Name: CHUNKY ADNANI Reg. Number: 091585574 Course: B.A. ACCOUNTANCY & FINANCE Topic: Evaluation of Vodafone Essar’s Marketing Strategy Contents 1) 2) 3) 4) 5) 6) 7) 8) Executive Summary Introduction Indian Telecom Market PEST Analysis SWOT Analysis STP Analysis Marketing Mix Evaluation of Vodafone Essar’s strategy: i. Ansoff Matrix ii. Pricing Strategy iii. BCG matrix iv. Product Life Cycle 9) Vodafone’s Current Position 10) Prospects/Issues for future growth 11) Conclusion 12) Appendices 13)
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FUTURE INDUSTRY LEADER MARKETING STRATEGY Project submitted by: Manish Kamal – X014/15 V. Naidu – X0__/15 Soumya Choudhary – X0__/15 Shankar B Mishra – X0__/15 TABLE OF CONTENT S. No. Topic Page 1 Executive Summary 3 2 Introduction 4 3 Analysis of Buyer behaviour 6 4 Analysis of Current situation 7 Analysis Framework 5 • PESTEL Analysis 9 • SWOT Analysis 10 • Ansoff Matrix
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Introduction Vodafone is a telecom company formed in 1982. Its goal is establish a voice and data services over cellular communication networks. The mission statement of Vodafone is “The Vodafone mission is to be the communications leader in and increasingly connected world enriching customers lives‚ helping individuals‚ businesses and communities are more connected by delivering their total communication needs.” (Kasi‚ 2011) The threats for Vodafone are mainly come from technology. However‚ it
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Is the advertisement strategy used by Vodafone in India successful? Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042 Page 1 Business Research 1. Introduction Vodafone is known for its unique advertisement campaign such as pug‚ happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s advertisements were created in South Africa by Ogilvy & Mather‚ an international advertising‚ marketing
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Prof. Florian Tahiri VODAFONE AL Analysis Introduction “Vodafone Al” is a mobile network operating in Albania with headquarters located in the capital city of Tirana. It is the largest telecommunications network company in Albania among 3 other companies that operate in this field. In this paper I have analyzed Vodafone’s current strategic position and how Vodafone will develop these strategies in the future. To do this I have looked at Vodafone’s strategies in terms of its marketing
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VODAFONE GROUP MEMBERS: PRIYAM KUMAR SINGH PRAVEEN KR. SINGH AASHNA AGGARWAL VIDHU JOSHI AAKASH SINGHAL PRANAY BANSAL VIJAY VISION • Bringing innovative products and services to our 404 million customers‚ 68% of whom live in emerging markets. • Improve people’s livelihoods and quality of life. • Help consumers‚ governments and businesses tackle some of the significant challenges they face – from food shortages and ageing populations‚ to lack of access to communications‚ healthcare and financial
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than 403 million customers across the world (Vodafone‚ 2013). More than 30 countries and are partners with network companies over 50(Vodafone‚2013). 2000-The acquisition of Mannesmann AG -making it the world’s largest mobile telecommunications company. 2005-launch Stop the Clock for Pay monthly and Pay as you go customers. 2006-The Vodafone Mobile Connect 3G broadband (HSDPA) data card is launched‚ offering faster data speeds on laptops. 2007-Vodafone launches Secure Remote Access‚ providing data
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ZooZoo‚ the new brand ambassador of Vodafone‚ has created a furore in the advertising industry. Zoozoos have been successful in giving Vodafone a makeover and establishing maximum brand presence. I consider it to be a perfect example of a well-laid out marketing strategy for the following reasons: Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch their advertisement‚ which proved to be a great marketing strategy. Cricket is considered to be a religion in India‚ and Zoozooz
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International Business Strategy IB 3680 (2014) Assignments (15 CAT – please see additional assignment pages 2-3) Assignment 1: Final length 1500 words (40% of module assessment) Please note this assessment is for the 12-CAT version of this module. Assignment 1 is completed in two halves. Each optional question comprises two distinct components‚ the first half completed in Phase 1 (750 words)‚ and the second in Phase 2 (total combined length 1500 words). Phase 1 Students are to complete
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