Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
Free Mobile phone Nokia
Financial Analysis of Vodafone Group Plc 2012 AC4907 Assignment This is a financial analysis of Vodafone Group Plc based on the group’s annual report for the financial year ended 31st March 2012. Shane Gaughan 11/25/2012 Student ID 0173061 Lecturer: Orla Lenihan Introduction Vodafone Group Plc who in 1985 made its first mobile telephone call is today a global communications company serving over 404 million customers in more than 30 countries across 5 continents in which they operate
Premium Mobile phone Financial ratio Dividend
Business Research Business Research Is the advertisement strategy used by Vodafone in India successful? Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042 Page 1 Business Research 1. Introduction Vodafone is known for its unique advertisement campaign such as pug‚ happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s advertisements were created in South Africa by Ogilvy & Mather
Premium Advertising Research Vodafone
Introduction: Global Positioning System‚ GPS Summary of key findings: Google‚ ALZ.org‚ Wikipedia‚ In a nutshell describing GPS - A navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different satellites to reach the receiver. Today‚ it is widely used by the civilian public for both commercial and recreational use. In addition to GPS‚ other systems are
Premium Global Positioning System Navigation Longitude
COMPARATIVE OF CONSUMER SATISFACTION BETWEEN AIRTEL 1 AND VODAFONE CONSUMER A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs‚ wants or desires. According to a statement made by Mahatma Gandhi‚ ‘consumer refers to the following‚ “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider
Premium Mobile phone Vodafone Bharti Airtel
ZooZoo‚ the new brand ambassador of Vodafone‚ has created a furore in the advertising industry. Zoozoos have been successful in giving Vodafone a makeover and establishing maximum brand presence. I consider it to be a perfect example of a well-laid out marketing strategy for the following reasons: Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch their advertisement‚ which proved to be a great marketing strategy. Cricket is considered to be a religion in India‚ and Zoozooz
Premium Social network service Indian Premier League Facebook
discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature and findings Dr Dale Miller: Towards sustainable branding Strategic Brand Management Process Steps Identify and establish brand positioning and values Recall: Key Concepts Mental maps Competitive frame of reference Points-of-parity and points-of-difference Core brand
Premium Brand Brand management Marketing
must take effective measures to deliver and communicate the chosen position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service‚ it must first take necessary action to deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product‚ price‚ place and promotion. A company that chooses a “high-quality position” must
Premium Marketing
In 1957 a UC Berkeley-trained engineer and Olympic gold medalist named Lowell North found the North Sails brand. A committed and driven competitor both on and off the water‚ North quickly drove his company to the top of its field…. Today the North brand is the world’s premier sail and kite maker with 63 major lofts and 56 service‚ sales and satellite lofts in 29 countries. From: www.northkites.com Introduction Kiteboarding is an adventure water sport combining techniques from wakeboarding‚ surfing
Premium
Analysis and discussion on the financial statements of Vodafone NZ Ltd and Telecom NZ Ltd from 2008 to 2012 (20th May 2013) Prepared for: Renuka Narayan Author: Elle McLarnon Executive Summary The purpose of this report was to analyse and discuss the financial statements of Vodafone NZ Ltd and Telecom NZ Ltd from 2008 to 2012. Specific objectives were to identify key factors for the increase and decrease in profit and offer recommendations for both companies for the future. Recommendations
Premium