failed marketing strategy of General Motors in India; and recommendation for successful strategy implementation”. Research Aim and objectives This research aims to find out the failure reason of General Motors Marketing strategy in India and recommend suitable strategy for successful implementation. Objectives To review the extant theoretical frame works and conceptual models related to Marketing strategies in developing countries. To investigate the failure reasons of strategy implementation
Premium Strategy Marketing Strategic management
HBR Case Review: Can You Say What Your Strategy Is? David J. Collins & Michael G. Rukstad Issue: * Executives cannot articulate the objective‚ scope and advantage of their business in a simple (35 word) statement. Supported By: * Leaders assume that strategic planning process will be communicated succinctly and ensures success. Proposed Solution: * Leaders must draft a simple‚ clear‚ succinct strategy statement that everyone can internalize and use as a guiding light
Premium Strategic planning Strategic management Customer
corporate control. This subject matter plays an active role under the dominance of business enterprises on a global platform. Keywords: Mergers and Acquisitions‚ globalization‚ Scenario INTRODUCTION Universally being accepted as a corporate strategy‚ financial and management policy; Mergers and acquisitions have been practiced worldwide in myriad industries and sectors within and across the nations’ boundaries for guarding and shielding the corporate‚ business‚ market share and market power
Premium Mergers and acquisitions Vodafone
telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However‚ with mobile penetration upwards of 75% there is little room for such exponential growth to continue and as a result‚ the mobile business in
Premium Mobile phone Brand Vodafone
2011 Mobile Virtual Network Operators FirstPartner Introduction MVNOs have experienced various stages of expansion and contraction since their first inception. A number of major brands such as ESPN and Disney have entered and left the market after experiencing significantly lower than forecast subscriber growth. Current MVNOs have signicantly refined their approach to the market and have delivered business models and technical innovation at a faster rate than their host operators.
Premium Mobile phone Customer service Vodafone
company has continually adapted and improved its operational strategies to meet the ever-changing demands of consumers and ensuring they are still “sticking to their grass roots”. Through a combination of a strong company visions and well-founded operational strategies‚ they have given themselves a sustainable competitive advantage against large-player competitors such as Mambo‚ Billabong‚ Rusty and Quicksilver. Many of these strategies implemented relate to quality‚ dependability‚ flexibility‚ speed
Premium Computer-aided design Strategy Competition
Social Media Strategy March 2013 to March 2016 University of Free State Business School Social Media Strategy: March 2013 – March 2016 Table of Contents UFS Business School Social Media Strategy ..................................................................................... 1 1. 1.1. 1.2. 2. 2.1. 2.2. 2.3. 2.4. 2.4.1. 3. 3.1. 4. 5. 6. 7. 8. Introduction ............................................................................................................................. 3 Social
Premium Strategic management Management Strategy
SUMMER PROJECT REPORT On New retailer mapping for airtel in Bhopal city. FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF MASTER OF BUSINESS ADMINISTRATION 2009-2011 Contents Introduction Corporate structure Objective Methodology Airtel services Objectives Refrences [pic] INTRODUCTION Incorporated on July 7‚ 1995‚ Bharti Airtel Ltd is a division of Bharti Enterprises. The businesses
Premium Bharti Airtel Sunil Mittal Mobile phone
Describe strategies and working practices used to minimise abuse. In this assignment i will be describing different strategies and working practices used in different health and social care settings to minimise abuse. Looking at different characteristics of abuse is the fundamental part in trying to minimise abuse. There are different types of strategies i will be describing the following six: Written and Oral Communications Anti-Discriminatory Practices Use of IT Strategies Needs
Premium Sociology Plan Strategy
ownership of Telkom Kenya. It was among the first companies to venture into the mobile telephony industry in Kenya‚ a technological advancement that was being gradually embraced by locals. In 2000‚ the largest telecommunications company in the world‚ Vodafone‚ acquired a massive 40% ownership stake of this young organization‚ and management was subsequently taken up by these United Kingdom’s industry giants. The company has since grown steadily and immensely and today it boasts a subscriber base of over
Premium Mobile phone Cellular network Mobile network operator