planning and advertising campaign of Vodafone in Indian telecom industry. Vodafone wanted to not only announce its entry in India but also communicate to its consumers that Hutch will now be known as Vodafone‚ through various outdoor mediums across the nation. The Advertising agency of Hutch and now Vodafone‚ Ogilvy & Mather (O&M)‚ had a two-fold task to achieve: announce the entry of Vodafone into India and highlight the metamorphosis of Hutch into Vodafone. O&M realised that they had a fantastic
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Christos Athens 2010 Vodafone Greece Vodafone Greece was established in Greece in 1992 – under the trade name Panafon – with the participation of Vodafone Group Plc.‚ France Telecom‚ Intracom and Data Bank‚ and was officially renamed to Vodafone in January 2002. In December 1998‚ the company listed its shares in the Athens and London stock exchange‚ while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares. The
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SWOT Analysis Vodafone significantly enhanced its presence in the enterprise market and Cable & Wireless’ acquisition has been a strong catalyst. The group’s enterprise customers range from small-office-home-office (SoHo) businesses and small-to medium-sized enterprises (SME)‚ through to large domestic and multi-national corporates (MNC). Vodafone caters to about 30 million mobile enterprise customers accounting for around 8% of all customers and around 23% of service revenue. Enterprises
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the Multi National Organisation Vodafone. The telecommunications industry is an extremely fast paced competitive environment. With such pertinent issues facing the organisation the report will look at the major factors influencing the above subjects in today’s business environment. Contents Section 1 – Contemporary Management Issues Introduction Structure and Culture Shareholders Porters Five Forces – Market Analysis Strategy Growth and Merger Strategy Contemporary Issues an Overview
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Vodafone Group Plc The term VODAFONE comes from Voice Data Fone chosen by the company to reflect the provision of voice and data services over mobile phones. Vodafone Group is a global telecommunication company with headquarters located in Newbury‚ Berkshire United Kingdom. It is the world’s largest mobile telecommunication company with around 341 million users worldwide. It operates network in over 30 countries and has partner networks in over 40 additional countries. Vodafone was formed in 1983
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Vodafone In today’s times it is impossible to imagine a world without the use of cellular phones. Mobile or Cellular phones have today gone from being just a prestige buy for some to becoming one of the most essential things that we need in everyday life. But what would mobile phones be without the network service provider? The answer to that question is absolutely no where. They could be used to play games‚ store numbers may be even take photographs but without the service providers they would
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TERM PAPER OF STRATEGIC MANAGEMENT STRATEGIC AUDIT VODAFONE SUBMITTED TO:Mr. Amit Kumar Lal SUBMITTED BY:ARUN KUMAR GULERIA Section T1801 Roll No. RT1801A02 Program Code: 194 Reg. No. 10807166 LOVELY PROFESSIONAL UNIVERSITY LOVELY INSTITUTE OF MANAGEMENT (LIM) 1 © ARUN GULERIA | arun_guleria@ymail.com ACKNOWLEDGEMENT In order to make my project I acknowledge a special thanks to all those people without whose supports it would not be possible for me to complete for me to complete my
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Running Head: IT Management Strategies in Vodafone Group IT Management Strategies in Vodafone Group Toru Sekiguchi April 4th‚ 2010 i Table of Contents Title Page………………………………………………………………………………page i Table of Contents……………………………………………………………………...page ii Abstract…………………………………………………………………………….......page iii I. Introduction………………………………………………………………………..page 1 II. Building a learning organization and a professional intellect…………………..page 2 III. Taking advantage of Customer Relationship Management
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I/ Core Business Vodafone at a glance: Vodafone Group public limited company (plc.) is the world-leading multinational telecommunication company headquartered in London‚ United Kingdom. It is turning global with operations in 31 countries and partner networks in other 40 countries. Vodafone is the world ’s largest mobile telecommunication network company‚ based on revenue of £44.5 billion in 2010 (Vodafone‚ 2010). Based on subscribers‚ it is the world ’s second largest mobile phone operator with
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A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL Submitted By: SHRESTHA SAHU B.COM (HONS) ENROLLMENT NO. A7004613046 Under Guidance Of: Faculty Guide: Mrs Charu Bisaria Assisstant Professor ABS‚ Lucknow (RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ LUCKNOW ACKNOWLEDGEMENT I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any kind
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