GENERIC STRATEGIES BEING USED BY PARLE AGRO Parle Agro has started its product line to cater to demands of every customer. It has various packaging schemes and sizes. The various strategies which have helped it to achieve its image after isolation from Parle Products are: Costleadership The companies that attempt to become the lowest-cost producers in an industry can be referred to as those following a cost leadership strategy. Parle Agro has good profits recorded for some of its products like
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A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” “BACHELORS OF BUSINESS ADMINISTRATION” SUBMITTED BY:- Deepanshu Tanwar BBA 3rd sem Roll No. 083 SUBMITTED TO Mrs. Anjali Singh lecturer Jagannath international management school Vasant kunj New Delhi Acknowledgement I DEEPANSHU TANWAR‚ SINCERELY THANKFUL TO ALL THOSE PEOPLE WHO HAVE BEEN GIVING ME ANY KIND OF ASSISTANCE IN THE MAKING OF THIS PROJECT REPORT. I express my gratitude to
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1.0 Introduction Strategy is a long term directions for companies. Bennett (1996‚ cited by Cousins 2000) describes strategy as: “The word strategy is used to describe the direction that the organisation chooses to follow in order to fulfil its mission”. Today‚ strategies are vital for businesses‚ in many cases it helps to achieve a competitive advantage. Increasing competition in most sectors and technological development has led to accelerated changes in the global economy. In order to meet
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India’s much awaited third generation (3G) mobile services auction was reschedule to February 2010 as we shared in our earlier news. Before the long expected 3G auctions‚ telecom experts advised prospective operators to search for the High-end customers in their existing subscriber base and prepare to them to shift to high speed download with the 3.5G that the third generation spectrum would facilitate. The telecom expert’s view at a 3G India Mobile Operators Executive Summit was that the new
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the Award Master of Management Studies Under the Guidance of Prof. Mona Sinha Submitted by:Vailankanni D’souza MMS SEM I Roll no. 12 INTRODUCTION Why Airtel v/s Vodafone The dominant players in India are Airtel‚ Reliance Infocomm‚ Vodafone‚ Idea cellular and BSNL/MTNL but Vodafone drew my attention with its marketing strategy and Airtel with its Innovations and product development. To me both are striving hard to sustain the market pressure‚ playing their cards well & very good competition
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The Strategy Concept I: Five Ps for Strategy* Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy‚ indeed the word has long been used implicitly in different ways even if it has traditionally been defined formally in only one. Explicit recognition of multiple definitions can help practitioners and researchers alike to maneuver through this difficult field. Accordingly‚ this article presents five definitions
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report On A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION AND MASTER OF BUSINESS LAWS For The Course: STRATEGIC MANAGEMENT SUBMITTED BY: MAYANK KUMAR AGARWAL M.B.A.-MBL SEMESTER 3RD ROLL NO-200 SUBMITTED TO:DR. ARCHI MATHUR FACULTY OF MANAGEMENT FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY‚ JODHPUR A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR STRATEGIC MANAGEMENT
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Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years‚ distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker‚ 2002). Given that finally the source of the most important allowances is financial allowance‚ a holistic analytical structure that embraces this control and esteem is needed. This
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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GROUP VI Leader: Romy Paolo L. Lucion Members: Alaine Bautista Kimberly Jayan Edrick Bitantes Clarisse Lanugan Rose Vi Crisostomo Jennica Tahinay Case Study- Global Marketing Strategies Introduction On paper‚ global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources‚ and ensures a high degree of consistency between all in-market branding and activities. However
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