the Corporate Social Responsibility (CSR) of companies‚ and how the companies can improve their CSR profile even more. Two companies‚ one Indian and one International‚ have been chosen for the purpose of this study: * International company - Vodafone Group Ltd. * Indian Company - Kraft Foods India Ltd. (Cadbury India Ltd). Topics discussed in the project: * The History‚ Management (Board of Directors) and the Products of the respective companies have been looked into‚ to get
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Business Research Business Research Is the advertisement strategy used by Vodafone in India successful? Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042 Page 1 Business Research 1. Introduction Vodafone is known for its unique advertisement campaign such as pug‚ happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s advertisements were created in South Africa by Ogilvy & Mather
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INTRODUCTION 1.1 OVERVIEW We live in an era where telecommunications services hold a central role in every sphere of our lives (Came‚ 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto‚ 2002). Moreover‚ it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira‚ 1984). The deregulation in the INDIAN telecommunication
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[pic] Term Paper of Marketing Management Topic: Comparative Study of Marketing Mix Elements Of Vodafone and Airtel Submitted by: Submitted to: Arun Verma Anju Saini 11012490- A26 (faculty) Sec: 1011 MBA (IB) Acknowledgement I feel immense pleasure to give the credit of my term paper to all those individuals who guided me
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Vodafone gets World Cup co-sponsorship Mumbai: Telecom services provider Vodafone Essar Ltd has bought the co-sponsorship rights for the upcoming ICC Cricket World Cup for nearly Rs45 crore‚ two media buyers said. The deal makes Vodafone‚ which also sponsors the annual Indian Premier League (IPL) Twenty20 cricket tournament‚ one of the biggest sponsors of India’s most popular sport this season—even as rival brands face a cap on the air time they can buy. “That would make Vodafone the single largest
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inhibitory antecedents to cognitive performance pose acute and irreparable consequences to academic‚ social‚ and societal standing (Mckown & Strambler‚ 2009). One such hindrance are domain specific threats based on social stereotypes‚ commonly referred to as a Stereotype threat (ST). Stereotype Threat occurs when members of a particular group are exposed to knowledge of a negative stereotype regarding their group and a specific task‚ and are succumb with an unconscious fear of perpetuating this stereotype
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A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL Submitted By: SHRESTHA SAHU B.COM (HONS) ENROLLMENT NO. A7004613046 Under Guidance Of: Faculty Guide: Mrs Charu Bisaria Assisstant Professor ABS‚ Lucknow (RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ LUCKNOW ACKNOWLEDGEMENT I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any kind
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Abstract Stereotype threat theory functions in a social environment in which a person is negatively stereotyped which creates a reaction of tenseness‚ indecision‚ uneasiness and distress on the person the stereotype was intended for. This distress comes from the understanding that one’s actions may possibly corroborate a negative stereotype which frequently results in confirmation or verification of the stereotype. The hypothesis that all three articles stereotype threats affects psychological
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Summary: In Chapter 5‚ Steele examined some interesting types of stereotype threat. Ted McDougal‚ the one of the two white students‚ enrolled in the African American science class; a group of white male math students compared themselves with Asian Americans-- positive stereotype in math; and a group of lower-class students attempted on a test related to language ability. All these people under stereotype threats were trying hard to prove themselves did not align with their social identities. Under
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Stereotype Threat Affect Their Ability? Today‚ we live in a world where people of many races‚ genders‚ cultures‚ and backgrounds face typical generalizations made by everyday people called stereotypes. These stereotypes may also change the way people behave simply because the stereotype has a negative effect on their ability to perform a particular task. When people have fear of conforming to a particular stereotype that results in inadequate performance‚ they face what is known as stereotype threat. One
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