M-Commerce- An Overview on Issues and Solutions Abstract Mobile Commerce (M-Commerce) is any direct or indirect transaction conducted and facilitated through a wireless telecommunication network. Throughout the 1990s the introduction of the internet and ecommerce reshaped the way that businesses do business and the way that consumers interact with businesses. Businesses took the opportunity to automate many processes that before would have been handled manually‚ from ordering to customer service
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Case Analysis Shanzhai! MediaTek and “White Box” Handset Market Issue Identification MediaTek Company is a large global chipset supplier in wireless handset market. More than half of the chipsets are selling to shanzhai market like China or South Asia. Shanzhai means illegal counterfeits or “knock-offs”. Over the last 30 years‚ the company had great success through this target market. However‚ the CEO of the company Ming-Kai Tsai was in a dilemma. He wants to get more opportunities for the
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INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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FDI allowed in the network service provider segment is 74% and in the telecom equipment manufacturing segment is 100%. The major players in this sector are Bharti Airtel with market share of 25.4%‚ Reliance communications with a share of 14.99%‚Vodafone Essar with a share of 19.31% and BSNL with a share of 22.99%. Various political‚ social‚ economic and technological conditions prevailing in Indian telecom industry presents a good picture for growth. Market is highly concentrated‚ distribution
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spectrum allocation through auction‚ foreign players allowed to bid. 2009 TRAI announces rules & regulations to be followed for mobile number portability. 7. MAJOR PLAYERS OF TELECOMINDUSTRY & YEAR OF ESTABLISHMENT1) Bharti airtel-19852) BSNL-20003) Vodafone
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CUSTOMER RELATIONSHIP MANAGEMENT In TELECOM INDUSTRY 1.INTRODUCTION The most successful companies are those that focus on delivering exceptional customer value through one of three value disciplines‚ while being satisfied with simply meeting industry standards in the other two areas. These disciplines are: Operational excellence‚ Product leadership‚ and Customer intimacy. 1. Operational Excellence Companies attempt to find a combination of price‚ quality and ease of purchase that
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3G - Mobile Technology in Education Dr.R.Sivakumar Assistant Professor Education Wing - DDE Annamalai University Email: rsk_edutech@yahoo.co.in Abstract Mobile phone based educational learning system has the basis of Educational Technology Competency Standards for Teachers‚ tracing by demand of improving teachers’ educational technology and with the focus of making up knowledge and capacity building. Mobile Learning has become another very important complement to the traditional ways of
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Background Like many companies‚ Digi salespeople relied on homegrown processes to manage customer. These methods led to common problems associated with sales information that is not centralized. Digi faced challenges understanding the status of opportunities‚ inputting data manually into multiple systems‚ tracking proposal approval status and lines activation status‚ and tracking the success of marketing campaigns. “Management did not have a complete view of what was going on in the sales
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Technology innovations in Afghanistan Afghanistan is one of the developing countries situated in Asia‚ the people of this country have faced wars and revolutions many times due to which they were not able to progress rapidly but after year 2000 onwards‚ UN has helped a lot the people of Afghanistan in every sphere specially in the cases of progress and prosperity which also includes the introduction of different kinds of technology innovations. We have many examples just like 3G technology
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Study paper on ikea TOWS Maxi-Maxi We have chosen to elaborate on the maxi-maxi problem which maximizes the strong sides and maximize the opportunities. The problem which we have discovered is that IKEA should focus on promoting their green products because it is a growing trend all over the world and we assume that it will keep growing for many years to come. This problem will be solved by using Ansoff’s intensification strategy. Therefore we have chosen to focus on the marketing mix in
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