Vodafone Essar’s Advertising Strategy - The ’Zoozoos’ Campaign SYDENHAM INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional
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ECONOMIC CONSEQUENCES OF GLOBALIZATION ON TELECOMMUNICATION INDUSTRY Case of Vodafone Contents Contents 2 SUMMARY 3 ECONOMIC ANALYSIS OF GLOBALIZATION 3 GLOBALIZATION OF TELECOMMUNICATION INDUSTRY- CASE OF VODAFONE 4 CONSEQUENCES OF GLOBALIZATION ON TELECOMMUNICATION INDUSTRY- CASE OF VODAFONE 4 EVALUATION AND CONCLUSION 6 REFERENCES 7 SUMMARY While discussing the topics of trade‚ development and political economy‚ globalization is often discussed. In general‚ globalization means
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Exercise – Vodafone Voice Data fone A British multinational telecommunications company HQ in London When solving the case‚ we need to look at: What is the case question? How do we understand the case company? What does theory tell us? What are the strategic implications? Case question: They are not making enough value of their international operations How to operate globally? Centralized or decentralized? Local adaptation or global integration? What industry is Vodafone operating
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Anantha – 117 Vodafone Group is a British multinational telecommunications company headquartered in London‚ United Kingdom. It is the world’s second-largest mobile telecommunications company and had 439 million subscribers as of December 2011. Vodafone came into India in 2006 by acquiring Hutch. It is the second largest mobile network operator in India. It has approximately 146.84 million customers in India as of November 2011. The below views are a 3rd person’s view about Vodafone. Salience When
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References: 1. ^ "Global 500". CNN Money. 25 July 2011. Retrieved 22 January 2014 2. Krishna‚ R. Jai; Mukherjee‚ Arpan (30 July 2010). "Vodafone Says No Tax Due in India‚ Mulls IPO for Local Unit". The Wall Street Journal. Retrieved 22 Jnauary 2014. 3. Investing.com (Accessed on 22 January 2014) 4. http://orange-en-france.orange.fr/le_groupe/ (accessed on 22 January 2014)
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Hello Mr Negru Welcome to Vodafone and thanks for choosing us. We know sometimes it’s the small things that can make your mobile experience even better. So‚ below you’ll find help on setting up your phone and information on the wide range of benefits you can enjoy on Vodafone. In this email you’ll also find information on what you get with your price plan and any extras you might have added. We hope you’ll have a great time with Vodafone‚ but if you’re not happy with your device‚ you’ll need
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biggest broadband and telecommunication companies in Ireland for this website comparison. O2 and Vodafone are both leading distributors of mobile services for individuals and corporate clients providing them with solutions in communications. They are the two biggest competitors in the mobile networking industry in Ireland constituting for 88% of the total market. This market percentage is split between Vodafone and O2‚ 48% and 40% respectively. I have chosen these two websites for comparison for a
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To Study the Consumer Preference Regarding Airtel and Vodafone (Study of Amritsar City) Project Report Submitted to Dr. IT BUSINESS SCHOOL Affiliated to Punjab Technical University‚ Jalandhar In partial fulfillment of the requirements of MBA Degree (2009-2011) SUPERVISED BY: SUBMITTED BY: Miss. Ujjal Sandhu Hemant kakkar Roll No 94462236760
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promotional schemes for retailers are related. • Table 6.2.8 Highest Demand * Best Promotional schemes Crosstabulation Count Best Promotional schemes Total Idea Airtel Uninor Reliance Vodafone Highest.Demand Idea 11 4 5 2 1 23 Airtel 1 18 1 1 15 36 Uninor 1 4 1 1 0 7 Reliance 1 4 0 0 2 7 Vodafone 0 9 2 3 3 17 Total 14 39 9 7 21 90 • Table 6.2.9 Chi-Square Tests at 95% confidence interval- Value df Asymp. Sig. (2-sided) Pearson Chi-Square 47.610a 16 .000 Likelihood Ratio 51.056 16
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What is ethics? Ethics is concerned with what is right or wrong‚ good or bad‚ fair or unfair‚ responsible or irresponsible‚ obligatory or permissible‚ praiseworthy or blameworthy. It is associated with guilt‚ shame‚ indignation‚ resentment‚ empathy‚ compassion‚ and care. It is interested in character as well as conduct. It addresses matters of public policy as well as more personal matters. (http://www.onlineethics.org/Education) In business ethics is applied and practiced in all levels however
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