Get a Mac: Campaign Analysis Introduction “Hello‚ I ’m a Mac... and I ’m a PC” But who are you? You have been listening to the quirky duo fight for almost two years now‚ but have you picked a side‚ are you still on the fence or could you not be bothered? The twosome at the forefront of the ‘Get a Mac’ (GAM) campaign have made it far from easy to ignore‚ in fact this campaign is proving to be one of a kind. In this paper I will discuss how this contemporary campaign has broken barriers and
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Amway banks on corporate campaign Vinson Kurian THIRUVANANTHAPURAM‚ Oct. 22 THE direct selling company Amway India‚ which has relied mostly on word-of-mouth campaign for publicity‚ has now embraced the corporate advertising paradigm‚ but in a `limited’ manner. "We are well on our way of accelerated growth in the country. Corporate advertising at this stage would be most beneficial to our distributors‚ prospective distributors‚ customers and prospective customers‚" Mr William Pinckney‚ Managing
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Why do you think Diageo chose to use Scott Campbell as the spokesperson for this campaign? Research was undertaken in order to explore who ‘Scott Campbell’ really is. It was discovered that in reality‚ he is an American tattoo artist/actor living in New York. In comparison to the ‘index weatherman’‚ the personalities of the two are completely different. From online research‚ the real Scott Campbell seems to be a relaxed‚ quiet sort of character‚ whereas the ‘index weatherman’ is portrayed as a loud
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Dove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 ‚ In England‚ Dove started the Campaign For Real Beauty ‚ with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience‚ Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractiveness
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Company Bio – Who is Nurse‚ Nurse! Media? Your campaign and career is on life support‚ but before you pull the plug‚ you may want to stop and consider what we have to offer. No‚ we aren’t medical professionals. We are marketing professionals. No‚ we can’t help you pick out a plot in a nice and sunny location‚ but we can help get you back on solid ground. Your message is failing and so is the health of your campaign. Give it up – it’s time to call the Nurse. Who We Are and What We Do
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2010 Playstation 3 “It only does everything”. A Campaign Audit Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 SITUATIONAL ANALYSIS 4 COMMUNICATION OBJECTIVE AND MESSAGE/MEDIA STRATEGY 6 CAMPAIGN BUDGET 11 CAMPAIGN EFFECTIVENESS 12 WORKS CITED LIST 15 APPENDIX A 17 APPENDIX B 18 APPENDIX C 19 APPENDIX D 20 APPENDIX E 21 EXECUTIVE SUMMARY The reason behind this campaign audit was to further our knowledge and skills needed in the area of advertising and promotion
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(Department of Health‚ 2000). As a result‚ the National Binge Drinking Campaign was launched‚ focusing on the short-term risks of binge drinking concerning younger Australians‚ which include injuries‚ accidents‚ violence‚ assaults and unplanned pregnancy. The campaign relied on mass media such as television‚ radio‚ and print media (Dietze‚ Gold‚ Sacks-Davis‚ Stoové‚ Vally & Hellard‚ 2011). The National Binge Drinking Campaign was not effective. This is because it used mass media advertising‚ which
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government launched The National Tobacco 2011 Campaign to raise awareness of smoking through the five action areas to reduce the number of daily smokers by 2018. Developing personal skills supports personal and social development through the use of information and resources‚ which educate health benefits to enhance life skills. In gaining theses skills individuals can make informed decisions to take control of their lives. In relation to the National tobacco Campaign 2011‚ this will involve raising awareness
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Are campaign contributions threatening democracy here in the United States? Many believe contributions to campaigns should not only be regulated but limited to prevent the abuse of fiscal power. Others adamantly disagree and proclaim supporting their candidate financially is a civil liberty granted to them by the constitution. However you stand on this issue‚ we must all accept the fact that the flood gates are now open. In the landmark 2010 case Citizens United v. FEC‚ The Supreme Court ruled in
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Nike “Just Do It” Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the “Just Do It” campaign done by Nike. Named after the Greek goddess of victory‚ it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports‚ Phil
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